2026 entry guide

The 2026 New York Festivals Health Competition is now open.

Scott Rose – President, New York Festivals Advertising Competitions
Jennifer Vizina – Director
John Ottinger – Competition Management

Prior to judging, all entries will be reviewed by our team. If there are any issues, including category selection, a representative from New York Festivals will be in touch.

If you have any questions, please contact us at Processing@newyorkfestivals.com.

You can also call us at +1 (212) 271-5278.
We'll be happy to help.

RULES & REGULATIONS

  • We encourage entering as early as possible to make the judging process more efficient. A separate fee is applied per each category selection. Early entries are rewarded with lower fees.

    OPEN FOR ENTRIES JANUARY 13, 2026
    SINGLE – $600
    SINGLE PLUS – $700
    CAMPAIGN – $1200

    EARLY BIRD DEADLINE FEBRUARY 27, 2026
    SINGLE – $650
    SINGLE PLUS – $750
    CAMPAIGN – $1300

    OFFICIAL DEADLINE
    APRIL 23, 2026
    SINGLE – $700
    SINGLE PLUS – $800
    CAMPAIGN – $1400

    FINAL DEADLINE MAY 8, 2026
    SINGLE - $750
    SINGLE PLUS - $850
    CAMPAIGN - $1500

    STUDENT ENTRY
    $100 THROUGHOUT THE ENTRY PERIOD

  • Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.

    CREDIT CARD FEES
    3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.


    SUBMISSION & PAYMENT
    If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.


    WIRE (OR BANK) TRANSFER
    A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.

    Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.

    All bank charges must be prepaid by you.

    You
    must include your invoice number on your bank transfer Instruction forms so we can match your payments to your order.

    You
    must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.

    We do not charge media handling fees, sales tax, or VAT taxes.

    PLEASE NOTE
    Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.

    LATE ENTRY FEE
    Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.


    REFUND POLICY
    Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.

    No refunds will be made once judging begins.

  • ANNOUNCEMENTS
    The Shortlist will be announced in advance of the final winner’s announcement. These Shortlist winners will be informed of their status via email before being announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.


    PROMOTION
    Winner’s will be announced on our website, email blasts social media, social media platforms, and through press releases to top industry publications and media outlets.


    THE BIG APPLE AWARD
    Inspired by the classic saying, “An apple a day keeps the doctor away,” the Big Apple Award celebrates NGO/Non-Profit health advertising that champions prevention, wellness, and bold solutions to urgent health issues. Just like New York City—fast-paced, fearless, and always pushing boundaries—this honor goes to work that makes real-world impact through creativity, compassion, and change.


    AWARD RANKING
    GRAND AWARD
    GOLD
    SILVER
    BRONZE
    FINALIST

    THE BIG APPLE AWARD

    Duplicates can be purchased through our Estore.

  • ELIGIBLE AIRING
    To be eligible for the 2025 competition, entries must have been published or aired between January 1, 2024 and October 24, 2025 to be eligible for submission.


    JURY DISPOSITION

    New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.


    SCAMGUARD
    Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.


    FLAGGED ENTRIES
    Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.



    USE OF ARTIFICIAL INTELLIGENCE (AI)
    New York Festivals recognizes that artificial intelligence and machine-assisted tools are increasingly part of modern creative workflows. Their use is permitted. However, all entries must meet the same standards of authenticity, transparency, and client approval as traditionally produced work.


    Entrants Must Ensure
    AI tools are used as part of a legitimate creative process, not to fabricate work, results, or media placement.

    All submitted work represents a real campaign that was client-approved and publicly aired or published.

    Case studies, results, and metrics are accurate and not artificially generated, exaggerated, or misrepresented through the use of AI.

    AI-generated or AI-assisted elements do not mislead jurors about the nature, scope, or execution of the work.


    New York Festivals reserves the right to request disclosure or clarification regarding the use of AI tools as part of its investigation and review process. Failure to provide accurate information, or the use of AI to simulate, fabricate, or disguise non-existent work, will be treated as a violation of these Rules and Regulations and may be subject to the same penalties as confirmed scam advertising.

    Before closing your cart to pay you will be asked to accept these policies with a check box that states

    “I Agree to the New York Festivals Rules and Regulations & Code of Conduct, including policies governing the use of Artificial Intelligence.”

  • When submitting your credits, be aware that if your entry is a Medal winner, the base of your Tower trophy will list the following details (45 characters per line):

    YEAR
    COMPETITION NAME
    ENTERING COMPANY
    NETWORK/BRAND
    TITLE
    CATEGORY


    Finalists will receive one diploma per their winning entry, containing the same details listed above, as well as the first ten credited individual names with their corresponding job titles.

    Entries that reach the Shortlist will be notified and given the opportunity to update and correct their credits and shipping addresses. If no corrections are made prior to final announcements, the credits and shipping information submitted during the entry process will be considered the credits of record.

    Once winners have been announced, personalized trophies and customized diplomas (up to ten names and titles) may be purchased via our eStore. Any shipping costs and customs duties are paid by the winning entrant.

    All winning entry credits will be available online in our Winners Gallery. Additional names with job titles may be added during credit check or by request.

  • SINGLE
    An individual piece of work.

    2 FILE MAXIMUM
    1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.


    SINGLE PLUS
    An individual piece of work, includes more space for supplemental material.

    6 FILE MAXIMUM
    1 Main Execution + up to 5 Supplemental pieces.

    NOTE
    Multiple, separate, executions of work should be entered as a Campaign.


    CAMPAIGN
    A collection of related work in its entirety.

    6 FILE MAXIMUM
    Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging.

  • We are a creative awards competition; Individual entries are evaluated for their intrinsic merits - without comparing them with others. The number of entries in a category has no bearing on how each entry is scored by the jury. One, none, or more than one award may be given in any category. Each entry is, in effect, in competition with itself, and is measured by our international award-winning jury of experts using an industry-accepted standard of excellence.


    THE JURY
    Juries includes Founders, Chief Creative Officers, Chief Strategy Officers, CEOs, Directors, Producers, CMOs, Managing Partners, and top tier strategists and creatives all of whom are influential leaders at agencies and brands across all regions. Their industry experience provides entrants with an award-winning jury panel that is well versed in creating ground-breaking, award-winning work.


    SCORING
    Our judges are asked to evaluate each entry against the definition of the category group and category it is entered into. For the majority of our category groups, the judges score the work against the definitions on a scale of 1-10.

    For the category groups Creativity in Commerce, Creative Marketing Strategy/Effectiveness, PR, and Future Now (the efficacy section), there is additional information required and differently weighted judging criteria, these changes are fully noted in the information accompanying each of those category group’s details in the entry guide PDF.


    THE JUDGING PROCESS
    Entries are judged in multiple rounds against high standards of creative execution and effectiveness to determine the Shortlist, and then Finalist, Medalist (Bronze, Silver, and Gold), Grand Award, and Best of Show winners. Creative executions, details from the written brief, and the overall presentation of the work are taken into consideration.


    ROUND 1: PRELIMINARY ROUND
    Judges review entries and score each based on its own merit, not in comparison to other entries. This round determines the Shortlist.


    ROUND 2: TOWER ROUND
    All Shortlist entries are scored again based on their own merits. This round determines the Bronze, Silver, and Gold winners.

    Once in a while, an idea comes along that stands far above the rest. Determined by the Executive Jury from top scoring winners, the Grand Award(s) will be awarded to the entry or entries that possess creativity, innovation, and exceptionally effective communication deserving of this special recognition.

  • ACCEPTED FORMATS AND REQUIREMENTS

    MOV AND MP4
    We do not accept ProRes files.

    MP3
    May be uploaded in its original format.

    PDF
    Can contain one image or multiple. Magnification enabled within judging.

    JPG/JPEG
    Accepted but magnification unavailable. Vertical and horizontal images outside of a 4:3 (16:9) aspect ratio should be submitted as a PDF to provide the highest resolution.

    WEBSITE URLS
    You may submit a webpage as an entry or as supporting creative material. All links must stay active through July 2024, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.

    If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.

    PLEASE UPLOAD CASE STUDY VIDEOS FIRST
    Must not be longer than three minutes in length. Any technical questions may be emailed to processing@newyorkfestivals.com

  • HOLDING COMPANY OF THE YEAR
    The NYF Health Holding Company of the Year is awarded to the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies.


    HEALTH NETWORK OF THE YEAR
    The NYF Health Network of the Year will be awarded to an advertising agency network that earns the highest score for entries in all mediums across all competitions. For consideration to be part of a network, the company concerned must be wholly, or majority owned by a network, or associated with a network group through naming and/or branding.


    HEALTH AGENCY OF THE YEAR
    The NYF Health Agency of the Year will be awarded to an advertising agency that earns the highest score for entries in all mediums across all competitions.

  • IF YOU DO NOT WANT YOUR WORK SHOWCASED ON OUR WEBSITE AND PLATFORMS:
    Indicate “NO” where prompted in the entry process and contact: processing@newyorkfestivals.com

    All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.

    Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.

    Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.

    Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.


    DISPOSITION OF ENTRY
    Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.

    New York Festivals assumes no responsibility for the acts or omissions of those individuals or entities submitting entries pursuant to this notice. By entering, entrants guarantee they have obtained the permission of the rights-holder for any submission. All submitting entities and/or individuals are advised to review submissions with respect to correct name credits and other information.

    Winning entries and materials are showcased for up to three years on our websites. After that time, since New York Festivals is not the rights-holder, credit material only is available in the showcase and in the eStore searchable by year and competition.

Categories

HEALTH & WELLNESS

  • Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.

  • HWA-AE ACTIVATIONS/EVENTS/LIVE EXPERIENCES

  • HWA-ATC1 COPYWRITING
    Promotional writing included in an audio recording.


    HWA-ATC2 MUSIC
    Music including original composition, a licensed recording, or an altered version of an existing recording.

    HWA-ATC3 SOUND DESIGN
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

  • HWA-AU1 RADIO
    Commercial broadcast or Internet radio advertising.


    HWA-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
    Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • HWA-BP BRAND PARTNERSHIPS & COLLABORATION

  • HWA-DC1 CORPORATE IDENTITY
    To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.


    HWA-DC2 EDITORIAL
    Commissioning and acquiring material for publication.


    HWA-DC3 ENVIRONMENTAL
    Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.


    HWA-DC4 LOGO
    The graphic design of a product, brand, or company logo.


    HWA-DC5 PACKAGING
    Graphic and physical design of product packaging.


    HWA-DC6 POINT OF PURCHASE
    Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.


    HWA-DC7 POSTERS
    Graphical and physical design of posters


    HWA-DC8 PRINTED MATERIALS
    This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

    HWA-DC9 SELF-PROMOTION
    Graphic and physical design of Self– Promotion.


    HWA-DC10 SPATIAL DESIGN
    Astute, the aesthetic physical design of interior and/or exterior spaces.

  • HWA-DD PRODUCTS

    HWA-DD1 PROTOTYPES

    HWA-DD2 CRAFT

  • HWA-DIR1 AUDIO
    All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.


    HWA-DIR2 DIGITAL/MOBILE
    Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.


    HWA-DIR3 FILM
    Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.


    HWA-DIR4 OUT OF HOME
    Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.


    HWA-DIR5 PRINT/MAIL
    Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.


    HWA-DIR6 SOCIAL MEDIA
    Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • HWA-DM1 APPLICATIONS
    Mobile device or tablet-specific apps or applications.


    HWA-DM2 BANNERS & RICH MEDIA ADVERTISING
    Mobile device or tablet-specific apps or applications.


    HWA-DM3 GAMES
    Games developed and designed for mobile devices to promote a particular product or service.


    HWA-DM4 MICROSITES
    Supplemental mobile websites or webpages created to further promote a specific product or service.


    HWA-DM5 SALES AIDS
    Digital sales aids promoting a company, brand, product, or service.


    HWA-DM6 VIRTUAL REALITY(VR)
    Mobile based virtual reality technology designed to immerse the user within a given experience.


    HWA-DM7 WEBSITE
    Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.

  • HWA-DMTC-1 GRAPHIC DESIGN
    The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.


    HWA-DMTC-2 SOUND DESIGN
    The sounds generated, manipulated, and designed to bring context to the digital experience


    HWA-DMTC-3 USER EXPERIENCE
    The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.


    HWA-DMTC-4 USER INTERFACE
    The look and feel - the presentation of the digital mobile product.

  • HWA-FM1 BRANDED ENTERTAINMENT & CONTENT
    Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.


    HWA-FM2 COMMERCIALS
    Please limit commercials to approximately 1 minute.


    HWA-FM3 SHORT FORM
    Please limit short form entries to no more than 3 minutes.

  • HWA-FTC1 ANIMATION & VISUAL EFFECTS
    the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.


    HWA-FTC2 CINEMATOGRAPHY
    THe creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting


    HWA-FTC3 DIRECTION
    The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.


    HWA-FTC4 EDITING
    Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.


    HWA-FTC5 PRODUCTION DESIGN/ART DIRECTION
    Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.


    HWA-FTC6 SOUND DESIGN & MUSIC
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music


    HWA-FTC7 SCRIPTS
    Film environments and imagery created and/or manipulated outside the context of a live action shot.

  • HWA-IC INTEGRATED CAMPAIGN

  • HWA-IN1 MEDIUM INNOVATION
    Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media


    HWA-IN2 PRODUCT INNOVATION
    Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.

  • HWA-OOH1 AMBIENT
    Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.


    HWA-OOH2 BILLBOARD
    Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.


    HWA-OOH3 POSTER
    Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.


    HWA-OOH4 TAKEOVER
    Out of home execution that serves as a takeover a single location or venue.


    HWA-OOH5 TRANSIT
    Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.

  • HWA-P1 PUBLISHING
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.


    HWA-P2 COLLATERAL
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • HWA-PR PUBLIC RELATIONS

  • HWA-PTC1 ART DIRECTION
    Entries in this category are for the directorial choices made for a print advertisement.


    HWA-PTC2 COPYWRITING
    Entries in this category are for the writing of promotional or educational text included in the print advertisement.


    HWA-PTC3 ILLUSTRATION
    Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.


    HWA-PTC4 PHOTOGRAPHY
    Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.


    HWA-PTC5 TYPOGRAPHY
    Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.

  • HWA-SM1 SINGLE PLATFORM CAMPAIGN
    Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.


    HWA-SM2 MULTI-PLATFORM CAMPAIGN
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWA-SM3 SOCIAL INFLUENCERS
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWA-SM4 SOCIAL VIDEO
    Using a single video created for engaging a target audience through social sharing.


    HWA-SM5 SOCIAL POST
    Posts not using video that are created specifically for a social media platform.

  • Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.


    Entrant must provide Additional Information
    400 Word Limit Per Section

    INSIGHT/CONTEXT
    IDEA/EXECUTION
    RESULTS/CONVERSIONS

  • HWA-CC01 AR/VR/MIXED REALITY


    HWA-CC02 COMMERCIAL PRODUCT DESIGN


    HWA-CC03 CUSTOMER ACQUISITION & RETENTION


    HWA-CC04 ENTERTAINMENT COMMERCE


    HWA-CC05 IN-STORE EXPERIENCE/CUSTOMER RETAIL [INCLUDING SAMPLING]

  • Honors bold, boundary-pushing applications of technology that reimagine the way we engage with health—individually and collectively. This category recognizes innovations that improve consumer experience, public health, or environmental health through meaningful, tech-driven solutions. From digital tools and connected devices to immersive experiences, data platforms, and sustainable systems, winning work should demonstrate how technology was used not just to solve problems, but to shape a healthier, smarter future.

  • FNH-AR AI DRIVEN CREATIVITY
    Work that utilizes artificial intelligence to generate innovative and compelling creative content.


    FNH-BI BEST INNOVATION


    FNH-DT DECENTRALIZED TECH


    FNH-GC GENERATIVE CREATIVE
    Work that utilizes artificial intelligence to generate innovative and compelling creative content.


    FNH-CE CRAFT/EXECUTION


    FNH-AE AUGMENTED EXPERIENCE

  • This category honors transformative campaigns that use creativity as a force for positive, systemic change. Work in this category is driven by intent toward the betterment of people, communities, animals, and the planet — spanning public health, mental health, health equity, environmental health, and social justice.

    Whether addressing systemic inequities, championing underrepresented voices, or mobilizing collective action, these campaigns go beyond awareness to spark cultural shifts, influence behavior, and deliver meaningful impact.

    The work can be created for brands, nonprofits, advocacy groups, or unique cross-sector partnerships, and may appear in any media. Each is judged through the lens of purpose and outcome — recognizing storytelling and strategy that lead to real-world progress for the greater good.

  • GG1 ANIMAL WELFARE


    GG2 CHILDREN’S HEALTH, HAPPINESS & SAFETY


    GG3 CIVIC & SOCIAL EDUCATION AND/OR JUSTICE


    GG4 ENVIRONMENT/CLIMATE CHANGE & SUSTAINABILITY


    GG5 HEALTH EQUITY


    GG6 HUMAN RIGHTS


    GG7 MENTAL HEALTH


    GG8 PHILANTHROPIC APPEALS


    GG9 PROMOTION OF PEACE


    GG10 UNIQUE PARTNERSHIP FOR GOOD

  • Work created to empower the public, promote health and disease awareness, and encourage proactive personal care. Includes work from brands, non-profits, as well charities and fundraising institutions that inspire advocacy and donations for legitimate health causes.

  • HWC-AE ACTIVATIONS/EVENTS/LIVE EXPERIENCES

  • HWC-ATC1 COPYWRITING
    Promotional writing included in an audio recording.


    HWC-ATC2 MUSIC
    Music including original composition, a licensed recording, or an altered version of an existing recording.

    HWC-ATC3 SOUND DESIGN
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

  • HWC-AU1 RADIO
    Commercial broadcast or Internet radio advertising.


    HWC-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
    Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • HWC-BP BRAND PARTNERSHIPS & COLLABORATION

  • HWC-DC1 CORPORATE IDENTITY
    To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.


    HWC-DC2 EDITORIAL
    Commissioning and acquiring material for publication.


    HWC-DC3 ENVIRONMENTAL
    Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.


    HWC-DC4 LOGO
    The graphic design of a product, brand, or company logo.


    HWC-DC5 PACKAGING
    Graphic and physical design of product packaging.


    HWC-DC6 POINT OF PURCHASE
    Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.


    HWC-DC7 POSTERS
    Graphical and physical design of posters


    HWC-DC8 PRINTED MATERIALS
    This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

    HWC-DC9 SELF-PROMOTION
    Graphic and physical design of Self– Promotion.


    HWC-DC10 SPATIAL DESIGN
    Astute, the aesthetic physical design of interior and/or exterior spaces.

  • HWC-DD PRODUCTS

    HWC-DD1 PROTOTYPES

    HWC-DD2 CRAFT

  • HWC-DIR1 AUDIO
    All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.


    HWC-DIR2 DIGITAL/MOBILE
    Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.


    HWC-DIR3 FILM
    Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.


    HWC-DIR4 OUT OF HOME
    Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.


    HWC-DIR5 PRINT/MAIL
    Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.


    HWC-DIR6 SOCIAL MEDIA
    Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • HWC-DM1 APPLICATIONS
    Mobile device or tablet-specific apps or applications.


    HWC-DM2 BANNERS & RICH MEDIA ADVERTISING
    Mobile device or tablet-specific apps or applications.


    HWC-DM3 GAMES
    Games developed and designed for mobile devices to promote a particular product or service.


    HWC-DM4 MICROSITES
    Supplemental mobile websites or webpages created to further promote a specific product or service.


    HWC-DM5 SALES AIDS
    Digital sales aids promoting a company, brand, product, or service.


    HWC-DM6 VIRTUAL REALITY(VR)
    Mobile based virtual reality technology designed to immerse the user within a given experience.


    HWC-DM7 WEBSITE
    Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.

  • HWC-DMTC-1 GRAPHIC DESIGN
    The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.


    HWC-DMTC-2 SOUND DESIGN
    The sounds generated, manipulated, and designed to bring context to the digital experience


    HWC-DMTC-3 USER EXPERIENCE
    The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.


    HWC-DMTC-4 USER INTERFACE
    The look and feel - the presentation of the digital mobile product.

  • HWC-FM1 BRANDED ENTERTAINMENT & CONTENT
    Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.


    HWC-FM2 COMMERCIALS
    Please limit commercials to approximately 1 minute.


    HWC-FM3 SHORT FORM
    Please limit short form entries to no more than 3 minutes.

  • HWC-FTC1 ANIMATION & VISUAL EFFECTS
    the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.


    HWC-FTC2 CINEMATOGRAPHY
    THe creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting


    HWC-FTC3 DIRECTION
    The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.


    HWC-FTC4 EDITING
    Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.


    HWC-FTC5 PRODUCTION DESIGN/ART DIRECTION
    Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.


    HWC-FTC6 SOUND DESIGN & MUSIC
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music


    HWC-FTC7 SCRIPTS
    Film environments and imagery created and/or manipulated outside the context of a live action shot.

  • HWC-IC INTEGRATED CAMPAIGN

  • HWC-IN1 MEDIUM INNOVATION
    Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media


    HWC-IN2 PRODUCT INNOVATION
    Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.

  • HWC-OOH1 AMBIENT
    Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.


    HWC-OOH2 BILLBOARD
    Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.


    HWC-OOH3 POSTER
    Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.


    HWC-OOH4 TAKEOVER
    Out of home execution that serves as a takeover a single location or venue.


    HWC-OOH5 TRANSIT
    Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.

  • HWC-P1 PUBLISHING
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.


    HWC-P2 COLLATERAL
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • HWC-PR PUBLIC RELATIONS

  • HWC-PTC1 ART DIRECTION
    Entries in this category are for the directorial choices made for a print advertisement.


    HWC-PTC2 COPYWRITING
    Entries in this category are for the writing of promotional or educational text included in the print advertisement.


    HWC-PTC3 ILLUSTRATION
    Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.


    HWC-PTC4 PHOTOGRAPHY
    Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.


    HWC-PTC5 TYPOGRAPHY
    Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.

  • HWC-SM1 SINGLE PLATFORM CAMPAIGN
    Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.


    HWC-SM2 MULTI-PLATFORM CAMPAIGN
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWC-SM3 SOCIAL INFLUENCERS
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWC-SM4 SOCIAL VIDEO
    Using a single video created for engaging a target audience through social sharing.


    HWC-SM5 SOCIAL POST
    Posts not using video that are created specifically for a social media platform.

  • Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services (psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, e.g. all disciplines), hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail; health insurance companies, companies that handle financial health plans, etc.

  • HWD-ATC1 COPYWRITING
    Promotional writing included in an audio recording.


    HWD-ATC2 MUSIC
    Music including original composition, a licensed recording, or an altered version of an existing recording.

    HWD-ATC3 SOUND DESIGN
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

  • HWD-AU1 RADIO
    Commercial broadcast or Internet radio advertising.


    HWD-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
    Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • HWC-BP BRAND PARTNERSHIPS & COLLABORATION

  • HWD-DC1 CORPORATE IDENTITY
    To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.


    HWD-DC2 EDITORIAL
    Commissioning and acquiring material for publication.


    HWD-DC3 ENVIRONMENTAL
    Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.


    HWD-DC4 LOGO
    The graphic design of a product, brand, or company logo.


    HWD-DC5 PACKAGING
    Graphic and physical design of product packaging.


    HWD-DC6 POINT OF PURCHASE
    Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.


    HWD-DC7 POSTERS
    Graphical and physical design of posters


    HWD-DC8 PRINTED MATERIALS
    This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

    HWD-DC9 SELF-PROMOTION
    Graphic and physical design of Self– Promotion.


    HWD-DC10 SPATIAL DESIGN
    Astute, the aesthetic physical design of interior and/or exterior spaces.

  • HWD-DD PRODUCTS

    HWD-DD1 PROTOTYPES

    HWD-DD2 CRAFT

  • HWD-DIR1 AUDIO
    All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.


    HWD-DIR2 DIGITAL/MOBILE
    Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.


    HWD-DIR3 FILM
    Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.


    HWD-DIR4 OUT OF HOME
    Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.


    HWD-DIR5 PRINT/MAIL
    Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.


    HWD-DIR6 SOCIAL MEDIA
    Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • HWD-DM1 APPLICATIONS
    Mobile device or tablet-specific apps or applications.


    HWD-DM2 BANNERS & RICH MEDIA ADVERTISING
    Mobile device or tablet-specific apps or applications.


    HWD-DM3 GAMES
    Games developed and designed for mobile devices to promote a particular product or service.


    HWD-DM4 MICROSITES
    Supplemental mobile websites or webpages created to further promote a specific product or service.


    HWD-DM5 SALES AIDS
    Digital sales aids promoting a company, brand, product, or service.


    HWD-DM6 VIRTUAL REALITY(VR)
    Mobile based virtual reality technology designed to immerse the user within a given experience.


    HWD-DM7 WEBSITE
    Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.

  • HWD-DMTC-1 GRAPHIC DESIGN
    The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.


    HWD-DMTC-2 SOUND DESIGN
    The sounds generated, manipulated, and designed to bring context to the digital experience


    HWD-DMTC-3 USER EXPERIENCE
    The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.


    HWD-DMTC-4 USER INTERFACE
    The look and feel - the presentation of the digital mobile product.

  • HWD-FM1 BRANDED ENTERTAINMENT & CONTENT
    Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.


    HWD-FM2 COMMERCIALS
    Please limit commercials to approximately 1 minute.


    HWD-FM3 SHORT FORM
    Please limit short form entries to no more than 3 minutes.

  • HWD-FTC1 ANIMATION & VISUAL EFFECTS
    the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.


    HWD-FTC2 CINEMATOGRAPHY
    The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting


    HWD-FTC3 DIRECTION
    The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.


    HWD-FTC4 EDITING
    Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.


    HWD-FTC5 PRODUCTION DESIGN/ART DIRECTION
    Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.


    HWD-FTC6 SOUND DESIGN & MUSIC
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music


    HWD-FTC7 SCRIPTS
    Film environments and imagery created and/or manipulated outside the context of a live action shot.

  • HWD-IC INTEGRATED CAMPAIGN

  • HWD-IN1 MEDIUM INNOVATION
    Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media


    HWD-IN2 PRODUCT INNOVATION
    Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.

  • HWD-OOH1 AMBIENT
    Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.


    HWD-OOH2 BILLBOARD
    Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.


    HWD-OOH3 POSTER
    Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.


    HWD-OOH4 TAKEOVER
    Out of home execution that serves as a takeover a single location or venue.


    HWD-OOH5 TRANSIT
    Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.

  • HWD-P1 PUBLISHING
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.


    HWD-P2 COLLATERAL
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • HWD-PR PUBLIC RELATIONS

  • HWD-PTC1 ART DIRECTION
    Entries in this category are for the directorial choices made for a print advertisement.


    HWD-PTC2 COPYWRITING
    Entries in this category are for the writing of promotional or educational text included in the print advertisement.


    HWD-PTC3 ILLUSTRATION
    Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.


    HWD-PTC4 PHOTOGRAPHY
    Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.


    HWD-PTC5 TYPOGRAPHY
    Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.

  • HWD-SM1 SINGLE PLATFORM CAMPAIGN
    Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.


    HWD-SM2 MULTI-PLATFORM CAMPAIGN
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWD-SM3 SOCIAL INFLUENCERS
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWD-SM4 SOCIAL VIDEO
    Using a single video created for engaging a target audience through social sharing.


    HWD-SM5 SOCIAL POST
    Posts not using video that are created specifically for a social media platform.

  • Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services (psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, e.g. all disciplines), hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail; health insurance companies, companies that handle financial health plans, etc.

  • AUDIO TECHNIQUE | CRAFT
    HWD-ATC1 COPYWRITING
    Promotional writing included in an audio recording.

    HWD-ATC2 MUSIC
    Music including original composition, a licensed recording, or an altered version of an existing recording.

    HWD-ATC3 SOUND DESIGN
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

    AUDIO

    HWD-AU1 RADIO
    Commercial broadcast or Internet radio advertising.


    HWD-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
    Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • HWD-AU1 RADIO
    Commercial broadcast or Internet radio advertising.


    HWD-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
    Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.

  • HWC-BP BRAND PARTNERSHIPS & COLLABORATION

  • HWD-DC1 CORPORATE IDENTITY
    To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.


    HWD-DC2 EDITORIAL
    Commissioning and acquiring material for publication.


    HWD-DC3 ENVIRONMENTAL
    Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.


    HWD-DC4 LOGO
    The graphic design of a product, brand, or company logo.


    HWD-DC5 PACKAGING
    Graphic and physical design of product packaging.


    HWD-DC6 POINT OF PURCHASE
    Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.


    HWD-DC7 POSTERS
    Graphical and physical design of posters


    HWD-DC8 PRINTED MATERIALS
    This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

    HWD-DC9 SELF-PROMOTION
    Graphic and physical design of Self– Promotion.


    HWD-DC10 SPATIAL DESIGN
    Astute, the aesthetic physical design of interior and/or exterior spaces.

  • HWD-DD PRODUCTS

    HWD-DD1 PROTOTYPES

    HWD-DD2 CRAFT

  • HWD-DIR1 AUDIO
    All audio content used for the purpose of direct. (radio, downloadable and streaming audio content, etc.


    HWD-DIR2 DIGITAL/MOBILE
    Execution of any direct digital/mobile media connected to a user or gives the user the ability to interact through technology. Examples include apps, advertising within apps, banners & rich media, e-mail marketing, games, in-stream video advertising, microsites/websites, etc.


    HWD-DIR3 FILM
    Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.


    HWD-DIR4 OUT OF HOME
    Execution of direct out of home advertising. Examples include ambient, billboard, poster, and transit, etc.


    HWD-DIR5 PRINT/MAIL
    Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.


    HWD-DIR6 SOCIAL MEDIA
    Utilizing social platforms to deliver content directly to consumers in order to generate a social response or action.

  • HWD-DM1 APPLICATIONS
    Mobile device or tablet-specific apps or applications.


    HWD-DM2 BANNERS & RICH MEDIA ADVERTISING
    Mobile device or tablet-specific apps or applications.


    HWD-DM3 GAMES
    Games developed and designed for mobile devices to promote a particular product or service.


    HWD-DM4 MICROSITES
    Supplemental mobile websites or webpages created to further promote a specific product or service.


    HWD-DM5 SALES AIDS
    Digital sales aids promoting a company, brand, product, or service.


    HWD-DM6 VIRTUAL REALITY(VR)
    Mobile based virtual reality technology designed to immerse the user within a given experience.


    HWD-DM7 WEBSITE
    Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.

  • HWD-DMTC-1 GRAPHIC DESIGN
    The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.


    HWD-DMTC-2 SOUND DESIGN
    The sounds generated, manipulated, and designed to bring context to the digital experience


    HWD-DMTC-3 USER EXPERIENCE
    The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.


    HWD-DMTC-4 USER INTERFACE
    The look and feel - the presentation of the digital mobile product.

  • HWD-FM1 BRANDED ENTERTAINMENT & CONTENT
    Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.


    HWD-FM2 COMMERCIALS
    Please limit commercials to approximately 1 minute.


    HWD-FM3 SHORT FORM
    Please limit short form entries to no more than 3 minutes.

  • HWD-FTC1 ANIMATION & VISUAL EFFECTS
    the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.


    HWD-FTC2 CINEMATOGRAPHY
    The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting


    HWD-FTC3 DIRECTION
    The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.


    HWD-FTC4 EDITING
    Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.


    HWD-FTC5 PRODUCTION DESIGN/ART DIRECTION
    Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.


    HWD-FTC6 SOUND DESIGN & MUSIC
    Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music


    HWD-FTC7 SCRIPTS
    Film environments and imagery created and/or manipulated outside the context of a live action shot.

  • HWD-IC INTEGRATED CAMPAIGN

  • HWD-IN1 MEDIUM INNOVATION
    Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media


    HWD-IN2 PRODUCT INNOVATION
    Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.

  • HWD-OOH1 AMBIENT
    Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.


    HWD-OOH2 BILLBOARD
    Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.


    HWD-OOH3 POSTER
    Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.


    HWD-OOH4 TAKEOVER
    Out of home execution that serves as a takeover a single location or venue.


    HWD-OOH5 TRANSIT
    Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.

  • HWD-P1 PUBLISHING
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.


    HWD-P2 COLLATERAL
    Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

  • HWD-PR PUBLIC RELATIONS

  • HWD-PTC1 ART DIRECTION
    Entries in this category are for the directorial choices made for a print advertisement.


    HWD-PTC2 COPYWRITING
    Entries in this category are for the writing of promotional or educational text included in the print advertisement.


    HWD-PTC3 ILLUSTRATION
    Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.


    HWD-PTC4 PHOTOGRAPHY
    Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.


    HWD-PTC5 TYPOGRAPHY
    Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.

  • HWD-SM1 SINGLE PLATFORM CAMPAIGN
    Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.


    HWD-SM2 MULTI-PLATFORM CAMPAIGN
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWD-SM3 SOCIAL INFLUENCERS
    Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.


    HWD-SM4 SOCIAL VIDEO
    Using a single video created for engaging a target audience through social sharing.


    HWD-SM5 SOCIAL POST
    Posts not using video that are created specifically for a social media platform.