2026 entry guide

Category Information

The NYF Health Awards has been honoring excellence in Health Advertising since 1957. As the competition has evolved over the years, the NYF Health Awards features two Sections: Health & Wellness and Pharmaceutical.

Within each section, there are categories and discipline groups. The disciplines are consistent throughout each category group. We have 12 Health & Wellness Category Groups and 14 Pharmaceutical Category Groups.

Entrants are welcome to select multiple categories and disciplines. However, work that is considered regulated Pharmaceutical work can only be submitted in Pharmaceutical Categories and not also in Health and Wellness.

RULES & REGULATIONS

We encourage entering as early as possible to make the judging process more efficient. A separate fee is applied per each category selection. Early entries are rewarded with lower fees.

EARLY DEADLINE JULY 16–AUG. 19
SINGLE – $550
CAMPAIGN – $1000

OFFICIAL DEADLINE AUG. 20–SEPT. 23
SINGLE – $600
CAMPAIGN – $1100

‍FINAL DEADLINE ‍ SEPT. 24–OCT. 22
SINGLE – $650
CAMPAIGN – $1200
Currency must be in US Dollars made payable to INTERNATIONAL AWARDS GROUP, LLC. We accept credit card payment using VISA, MasterCard, and AMEX.

CREDIT CARD FEES
3% of total order for VISA and MasterCard. 3.2% of total order for AMEX.

SUBMISSION & PAYMENT
If you are submitting more than one entry, send only one payment for the total amount of all your entry fees. INTERNATIONAL AWARDS GROUP must receive payment information within 7 business days of completing your online entry submission in order to process entries.

WIRE (OR BANK) TRANSFER
A $150 US dollar fee will be applied to all Wire (or bank) transfer payments to cover intermediary bank fees. This fee will be added to the total amount on your invoice.

Your invoice number and our bank transfer information will be available to you just after checkout. You will then be able to print your invoice for your accounting department so they can execute the transfer. If you have any questions about your invoice forward it to accounting@newyorkfestivals.com. Do not reply to invoice@newyorkfestivals.com.

All bank charges must be prepaid by you.

You must include your invoice number on your bank transfer instruction forms so we can match your payments to your order.

You must send the financial contact information with your invoice for all wire transfers, purchase order requests, and/or tax information requirements to accounting@newyorkfestivals.com.

We do not charge media handling fees, sales tax, or VAT taxes.
PLEASE NOTE
Entry Carts that have been inactive for more than 6 weeks will be considered abandoned and will be automatically deleted. Unpaid entries will not be judged or awarded.
LATE ENTRY FEE
Any entry submitted after the official Final Deadline may be subject to a 10% Late Entry Processing Fee.

REFUND POLICY
Refunds of entry fees will only be granted if a written request is made within 14 days of submitting entries and then a $100 fee per entry will be charged to cover additional administrative costs. After 14 days, because entries will have been processed and entered into the system, no refunds will be granted, but we will be able to block the entries from the judging schedule.

No refunds will be made once judging begins.
ANNOUNCEMENTS
The Shortlist will be announced in advance of the final winner’s announcement. These Shortlist winners will be informed of their status via email before being announced on our website, email blasts, social media platforms and through press releases to top publications in the industry.
TOWER AWARDS
Grand, Gold, Silver, Bronze, Industry—will be decided by the Executive Jury. Notification to winners will follow above process.
PROMOTION
Winners will be announced on our website, email blasts social media, social media platforms, and through press releases to top industry publications and media outlets.

THE BIG APPLE AWARD
Inspired by the classic saying, “An apple a day keeps the doctor away,” the Big Apple Award celebrates NGO/Non-Profit health advertising that champions prevention, wellness, and bold solutions to urgent health issues. Just like New York City—fast-paced, fearless, and always pushing boundaries—this honor goes to work that makes real-world impact through creativity, compassion, and change.

AWARD RANKING
GRAND
GOLD
SILVER
BRONZE
FINALIST

Duplicates can be purchased through our Estore.
ELIGIBILITY WINDOW
To be eligible for the 2026 competition, entries must have been published, aired or been live between January 1, 2025 and October 22, 2026.

All entries must relate to healthcare, wellness or medical marketing and may be targeted to professional, trade or consumer audiences. Entries may be submitted by advertising agencies, healthcare corporations, hospitals, production companies, design studios, printers or any other individual or company producing marketing, advertising, or educational work for the healthcare, wellness or medical industry

JURY DISPOSITION
New York Festivals gives the jury the right to move an entry to a different category should they determine the work does not belong in the category in which it was originally entered. By moving the ad, the jury will agree it will receive an award equal to or higher than the one it was originally scheduled to receive.

SCAMGUARD
Our SCAMGUARD system encourages jury members to anonymously flag suspicious ads and include comments in support for their suspicions. Scam ads were never published or were published without the full knowledge and consent of the advertiser.

FLAGGED ENTRIES
Every flagged entry is investigated. Should the evidence prove the scam, the entry will be disqualified and the people listed in the credits of the entering company will be suspended from entering our competitions for three years.

USE OF ARTIFICIAL INTELLIGENCE (AI)
New York Festivals recognizes that artificial intelligence and machine-assisted tools are increasingly part of modern creative workflows. Their use is permitted. However, all entries must meet the same standards of authenticity, transparency, and client approval as traditionally produced work.

Entrants Must Ensure
AI tools are used as part of a legitimate creative process, not to fabricate work, results, or media placement. All submitted work represents a real campaign that was client-approved and publicly aired or published. Case studies, results, and metrics are accurate and not artificially generated, exaggerated, or misrepresented through the use of AI. AI-generated or AI-assisted elements do not mislead jurors about the nature, scope, or execution of the work.
New York Festivals reserves the right to request disclosure or clarification regarding the use of AI tools as part of its investigation and review process. Failure to provide accurate information, or the use of AI to simulate, fabricate, or disguise non-existent work, will be treated as a violation of these Rules and Regulations and may be subject to the same penalties as confirmed scam advertising.
Before closing your cart to pay you will be asked to accept these policies with a check box that states.
“I Agree to the New York Festivals Rules and Regulations & Code of Conduct, including policies governing the use of Artificial Intelligence.”
When submitting your credits, be aware that if your entry is a Medal winner, the base of your Tower trophy will list the following details (45 characters per line):

COMPETITION NAME
ENTERING COMPANY
NETWORK/BRAND
TITLE
CATEGORY

Credits are unlimited online. 10 will appear on Finalist Diplomas. Finalists will receive one diploma per their winning entry, containing the same details listed above, as well as the first ten credited individual names with their corresponding job titles.
Entries that reach the Shortlist will be notified and given the opportunity to update and correct their credits and shipping addresses. If no corrections are made prior to final announcements, the credits and shipping information submitted during the entry process will be considered the credits of record.
Once winners have been announced, personalized trophies and customized diplomas (up to ten names and titles) may be purchased via our eStore. Any shipping costs and customs duties are paid by the winning entrant.

All winning entry credits will be available online in our Winners Gallery. Additional names with job titles may be added during credit check or by request. Credit listing online is unlimited.
SINGLE
An individual piece of work.

2 FILE MAXIMUM
1 Main Execution + 1 Supplemental piece, such as a case video or case board. The supplemental supporting material cannot be an execution of work.

CAMPAIGN
A collection of related work in its entirety.

6 FILE MAXIMUM
Up to 6 Main Executions and/or Supplemental pieces. All will be considered in judging.
We are a creative awards competition; Individual entries are evaluated for their intrinsic merits - without comparing them with others. The number of entries in a category has no bearing on how each entry is scored by the jury. One, none, or more than one award may be given in any category. Each entry is, in effect, in competition with itself, and is measured by our international award-winning jury of experts using an industry-accepted standard of excellence.

THE JURY
Juries include Founders, Chief Creative Officers, Chief Strategy Officers, CEO’s, Executive Creative Directors, Group Creative Directors, Producers, CMO’s, Managing Partners, and top tier strategists, creatives, and brand representatives. All of whom are influential leaders at agencies and brands across all regions. Their industry experience provides entrants with an award-winning jury panel that is well versed in creating ground-breaking, award-winning work.

SCORING
Our judges are asked to evaluate each entry against the definition of the category group and category it is entered into. For the majority of our category groups, the judges score the work against the definitions on a scale of 1-10.
For the category groups, Creativity in Commerce and Strategy & Effectiveness, there is additional information required and differently weighted judging criteria, these changes are fully noted in the information accompanying each of those category group’s details in the entry guide PDF.

THE JUDGING PROCESS
Finalist, Tower (Bronze, Silver, and Gold), and Grand winners. Creative executions, details from the written brief, and the overall presentation of the work are taken into consideration.

ROUND 1: PRELIMINARY ROUND
Judges review entries and score each based on its own merit, not in comparison to other entries. This round determines the Shortlist.

ROUND 2: TOWER ROUND
All Shortlist entries are scored again based on their own merits. This round determines the Bronze, Silver, and Gold winners.
Once in a while, an idea comes along that stands far above the rest. Determined by the Executive Jury from top scoring winners, the Grand Award(s) will be awarded to the entry or entries that possess creativity, innovation, and exceptionally effective communication deserving of this special recognition.
ACCEPTED FORMATS AND REQUIREMENTS

MOV AND MP4
We do not accept ProRes files.
MP3
May be uploaded in its original format.
PDF
Can contain one image or multiple. Magnification enabled within judging.

WEBSITE URLS
You may submit a webpage as an entry or as supporting creative material. All links must stay active through November 2026, and must be direct links that do not require a login or password. To ensure fair and anonymous judging, websites cannot include the agency name.

If submitting from Youtube, Vimeo, Soundcloud or other streaming sites, please make sure your file is downloadable. If that is not an option, we will need the video or audio file for showcasing purposes, should your entry reach finalist status.
PLEASE UPLOAD CASE STUDY VIDEOS FIRST
Must not be longer than three minutes in length. Any technical questions may be emailed to processing@newyorkfestivals.com
HOLDING COMPANY OF THE YEAR
The NYF Health Holding Company of the Year is awarded to the holding company that earned the highest combined score for all entries in all mediums, calculated from all points earned by its networks and agencies.

HEALTH NETWORK OF THE YEAR
The NYF Health Network of the Year will be awarded to an advertising agency network that earns the highest score for entries in all mediums across all competitions. For consideration to be part of a network, the company concerned must be wholly, or majority owned by a network, or associated with a network group through naming and/or branding.

HEALTH AGENCY OF THE YEAR
The NYF Health Agency of the Year will be awarded to an advertising agency that earns the highest score for entries in all mediums across all competitions.
IF YOU DO NOT WANT YOUR WORK SHOWCASED ON OUR WEBSITE AND PLATFORMS:
Indicate “NO” where prompted in the entry process and Email John Ottinger: processing@newyorkfestivals.com

All copies of entries submitted become the property of International Awards Group, LLC, and its affiliated awards companies, NYF Advertising Awards®, NYF Health Awards®, AME Awards®, Midas Awards®, Global Awards®, and New York Festivals® (hereafter collectively referred to as NYF), and can be used for supplemental presentations to educational institutions, trade shows, advertising professionals, and the general public. Entries will not be returned.
Entrant specifically grants a worldwide, perpetual, irrevocable, royalty-free permission to NYF to play or show the entries at award presentations, at NYF sponsored screenings around the world, or in any other public or private presentation with or without charge whenever and as often as NYF and its representatives see fit without any compensation to Entrant. Entrant agrees that NYF may use or process the entries for any purpose, including but not limited to, for the purpose of artificial intelligence, artificial intelligence training, machine learning, augmented human intelligence development, algorithm improvement, or similar data aggregation activities.
Entrant authorizes NYF the use of any trademarks, animated characters, animals, and merchandised items included in the entries for such purposes. NYF may use entries or license entries or the reproduction of entries in perpetuity, without payment to Entrant or Entrant’s clients, non-exclusively throughout the world, for use in telecasts, broadcasts, videotapes, Internet, data analysis, DVDs, exhibits, annuals, and any other publications including without limitation, television, radio, or Internet presentations featuring the NYF winners.
Entrant holds or will secure the necessary license for use of all music embodied within the entries. Entrant will fully defend, indemnify and hold NYF, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of its entries or any third party claims against NYF, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting entry or entries certifies that he or she has full authority to approve the rights granted herein.

DISPOSITION OF ENTRY
Entries and materials submitted will not be returned and may be displayed, shown, duplicated, published or reproduced for educational or promotional purposes, as New York Festivals deems appropriate. By entering our competitions, the entrant agrees to hold International Awards Group, LLC, and any of its affiliated companies, exempt from any costs or expenses of any claim arising out of any use.
New York Festivals assumes no responsibility for the acts or omissions of those individuals or entities submitting entries pursuant to this notice. By entering, entrants guarantee they have obtained the permission of the rights-holder for any submission. All submitting entities and/or individuals are advised to review submissions with respect to correct name credits and other information.
Winning entries and materials are showcased for up to three years on our websites. After that time, since New York Festivals is not the rights-holder, credit material only is available in the showcase and in the eStore searchable by year and competition.

HEALTH & WELLNESS

These categories celebrate creativity that fosters the physical, mental, and social wellbeing of individuals, as well as animals. Entries should educate the health consumer about cultivating wellness, as well as combating disease and infirmity. This section informs health awareness, promotes self-diagnosis to open a conversation between patients and practitioners, and encourages proactive care that leads to a more fulfilling life. Work from public health organizations and NGOs is welcome, especially campaigns that address health equity, access to care, disease prevention, and large-scale community wellness initiatives.

WHAT’S NEW

Hi: healthy intelligence

Human lens:the lived experience

strategy & effectiveness

Focused on animal well-being. Pets and other animal health products and services brought to the attention of consumers that show a true health benefit. Includes veterinary clinics, animal charities and fundraising for facilities, etc.

HWA-AE ACTIVATIONS/EVENTS
HWA-BP BRAND PARTNERSHIPS & COLLABORATION
HWA-CR1 AUDIO TECHNIQUE
This includes copywriting, music, sound design and radio production.

HWA-CR2 DESIGN
This includes corporate identity, editorial, logos, packaging, point of sale, posters, printed materials, spatial design.

HWA-CR3 DIGITAL/MOBILE
This includes applications, banners, games, microsites, sales aids, virtual reality, website.

HWA-CR4 FILM TECHNIQUE
This includes animation and visual effects, cinematography, direction, editing, production design, scripts.

HWA-CR5 PRINT TECHNIQUE
This includes animation and visual effects, cinematography, direction, editing, production design, scripts.
HWA-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

HWA-DM2 BANNERS & RICH MEDIA ADVERTISING
Mobile device or tablet-specific apps or applications.

HWA-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

HWA-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

HWA-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

HWA-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

HWA-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
HWA-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

HWA-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

HWA-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

HWA-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
HWA-IC INTEGRATED CAMPAIGN
HWA-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

HWA-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
HWA-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

HWA-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

HWA-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

HWA-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

HWA-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
HWA-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

HWA-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

HWA-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
HWA-PR PUBLIC RELATIONS
HWA-SM SOCIAL MEDIA
This includes Social Video and Social Posts.

Commerce Channels have the most untapped creative potential to grow people and brands. This category group is for the commerce-led idea that moves beyond ecommerce and opens it up across the shopper/physical retail space. The new category group honors marketing’s transformation to hybrid experiences that harness both digital and physical channels, to both engage and transact.

Entrant must provide Additional Information
400 Word Limit Per Section
INSIGHT/CONTEXT
IDEA/EXECUTION
RESULTS/CONVERSIONS

HWA-CC01 AR/VR/MIXED REALITY

HWA-CC02 COMMERCIAL PRODUCT DESIGN

HWA-CC03 CUSTOMER ACQUISITION & RETENTION
Online and offline work designed to attract or maintain customers, encourage customer activity and increase overall transaction value. This may include, but is not limited to, promotions, competitions, geofencing, app, and social integration etc.

HWA-CC04 ENTERTAINMENT COMMERCE
The seamless integration of transactional commerce and entertainment content through unexpected partnerships and brand experiences. Including, but not limited to, long form content, retail theatre, gaming, sports, music, virtual worlds, etc.

HWA-CC05 IN-STORE EXPERIENCE/CUSTOMER RETAIL [INCLUDING SAMPLING]
Including, but not limited to, offline retail promotions, store displays, pop-up stores and events, product sampling / trial, limited edition products, etc.

This category honors transformative campaigns that use creativity as a force for positive, systemic change. Work in this category is driven by intent toward the betterment of people, communities, animals, and the planet — spanning public health, mental health, health equity, environmental health, and social justice.
Whether addressing systemic inequities, championing underrepresented voices, or mobilizing collective action, these campaigns go beyond awareness to spark cultural shifts, influence behavior, and deliver meaningful impact.
The work can be created for brands, nonprofits, advocacy groups, or unique cross-sector partnerships, and may appear in any media. Each is judged through the lens of purpose and outcome — recognizing storytelling and strategy that lead to real-world progress for the greater good.

HWC-GG1 ANIMAL WELFARE

HWC-GG2 CHILDREN’S HEALTH, HAPPINESS & SAFETY

HWC-GG3 CIVIC & SOCIAL EDUCATION AND/OR JUSTICE

HWC-GG4 ENVIRONMENT/CLIMATE CHANGE & SUSTAINABILITY

HWC-GG5 HEALTH EQUITY

HWC-GG6 HUMAN RIGHTS

HWC-GG7 MENTAL HEALTH

HWC-GG8 PHILANTHROPIC APPEALS

HWC-GG9 PROMOTION OF PEACE

HWC-GG10 UNIQUE PARTNERSHIP FOR GOOD

Work created to empower the public, promote health and disease awareness, and encourage proactive personal care. Includes work from brands, non-profits, as well charities and fundraising institutions that inspire advocacy and donations for legitimate health causes.

HWC-AE ACTIVATIONS/EVENTS
HWC-ATC1 COPYWRITING
Promotional writing included in an audio recording.

HWC-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

HWC-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
HWC-AU1 RADIO
Commercial broadcast or Internet radio advertising.

HWC-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
HWC-BP BRAND PARTNERSHIPS & COLLABORATION
HWC-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

HWC-DC2 EDITORIAL
Commissioning and acquiring material for publication.

HWC-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

HWC-DC4 LOGO
The graphic design of a product, brand, or company logo.

HWC-DC5 PACKAGING
Graphic and physical design of product packaging.

HWC-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

HWC-DC7 POSTERS
Graphical and physical design of posters

HWC-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
HWC-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

HWC-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
HWC-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

HWC-DM2 BANNERS & RICH MEDIA ADVERTISING
Mobile device or tablet-specific apps or applications.

HWC-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

HWC-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

HWC-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

HWC-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

HWC-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
HWC-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

HWC-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

HWC-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

HWC-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
HWC-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

HWC-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

HWC-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

HWC-FM3 SHORT FORM
Please limit short form entries to no more than 3 minutes.
HWC-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

HWC-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

HWC-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

HWC-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

HWC-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

HWC-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

HWC-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
HWC-IC INTEGRATED CAMPAIGN
HWC-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

HWC-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
HWC-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

HWC-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

HWC-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

HWC-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

HWC-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
HWC-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

HWC-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

HWC-P3 DIRECT
Direct marketing of items to consumers and physicians, including direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
HWC-PR PUBLIC RELATIONS
HWC-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

HWC-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

HWC-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

HWC-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

HWC-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
HWC-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

HWC-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

HWC-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

HWC-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

HWC-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Public-targeted corporate image campaigns designed to convey the characteristic spirit for given health & wellness companies, products, health services (psychology, chiropractors, nutritionists, oncologists, cardiologists, plastic surgeons, e.g. all disciplines), hospitals, clinics, pharmacies, other health facilities like gyms and fitness studios, health shops and other retail; health insurance companies, life insurance, companies that handle financial health plans.

HWD-ATC1 COPYWRITING
Promotional writing included in an audio recording.

HWD-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

HWD-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
HWD-AU1 RADIO
Commercial broadcast or Internet radio advertising.

HWD-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
HWD-BP BRAND PARTNERSHIPS & COLLABORATION
HWD-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

HWD-DC2 EDITORIAL
Commissioning and acquiring material for publication.

HWD-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

HWD-DC4 LOGO
The graphic design of a product, brand, or company logo.

HWD-DC5 PACKAGING
Graphic and physical design of product packaging.

HWD-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

HWD-DC7 POSTERS
Graphical and physical design of posters

HWD-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
HWD-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

HWD-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
HWD-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

HWD-DM2 BANNERS & RICH MEDIA ADVERTISING
Mobile device or tablet-specific apps or applications.

HWD-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

HWD-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

HWD-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

HWD-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

HWD-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
HWD-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

HWD-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

HWD-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

HWD-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
HWD-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

HWD-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

HWD-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

HWD-FM3 SHORT FORM
Please limit short form entries to no more than 3 minutes.
HWD-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

HWD-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

HWD-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

HWD-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

HWD-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

HWD-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

HWD-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
HWD-IC INTEGRATED CAMPAIGN
HWD-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

HWD-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
HWD-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

HWD-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

HWD-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

HWD-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

HWD-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
HWD-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

HWD-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

HWD-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
HWD-PR PUBLIC RELATIONS
HWD-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

HWD-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

HWD-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

HWD-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

HWD-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
HWD-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

HWD-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

HWD-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

HWD-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

HWD-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

This category recognizes work that uses “Healthy Intelligence” not just to process data but demonstrate how technology was used to solve problems and foster deeper human connections, proactive care, and lead to a healthier, smarter future.
Honoring bold, boundary-pushing applications of AI and emerging technology that reimagine the way we engage with health - individually and collectively. This category recognizes innovations that improve consumer experience, public health, personal wellbeing, or environmental health through meaningful, tech-driven solutions.
Includes the use of Artificial Intelligence, other emerging technologies, digital tools, and connected devices to immersive experiences and data platforms.

HWHI-AI AI DRIVEN CREATIVITY‍
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.

HWHI-GC AI GENERATIVE CREATIVE | NEW
AI-generated content (copy, imagery, video).

HWHI-AE AUGMENTED EXPERIENCE | NEW
AI-driven AR/VR/Mixed Reality that enhances health education or therapy.

HWHI-BI BEST INNOVATION
General groundbreaking AI applications in wellness.

HWHI-CE CRAFT/EXECUTION‍
Exceptional skill and technical quality in the AI models, algorithms, or prompt engineering used to bring intelligent health solutions to life.

HWHI-EQ EMOTIONAL INTELLIGENCE (EMPATHETIC AI) | NEW
AI-driven mental health support, chatbots, or companions designed with high emotional resonance and backed by qualitative or behavioral evidence where applicable.

HWHI-PH PREDICTIVE PUBLIC HEALTH | NEW
Large-scale data platforms using AI to track and mitigate community health crises or environmental hazards.

HWHI- SB SMALL BUDGET/BIG IDEA | NEW
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.

HWHI-WE WEARABLES
Intelligent wearables and immersive AR experiences that leverage AI to provide proactive health monitoring and transformative patient education.

HWHI-WB WEB3/BLOCKCHAIN
Revolutionize data security and transparency across the health and pharmaceutical ecosystems.

This category honors campaigns and creative work that authentically represents the lived experiences of people with direct, personal experience of health, illness, disability, or caregiving. It celebrates work that gives real voice to real stories by either challenging stereotypes, fostering understanding or inspiring change through a first-person lens.
What distinguishes this category is not just the subject matter, but the process with the focus on stories made with people, not simply about them.
Work may include any medium. Entries must include a description in the synopsis outlining how people with lived experience were involved in shaping the work and how the person/people’s voice is present in the storytelling.
The use of AI does not disqualify a submission. Entries that use AI to support, amplify, or extend human experience are eligible. AI may be used as a tool in the making, shaping, or presentation of work. The focus and intent is to show authentic lived experience grounded in real people, real stories, real voices, not invented or simulated experiences. Include the process description in the synopsis to show how lived experience informed the work and how AI was used.

HWLE-01 CAREGIVER NARRATIVES
Work highlighting the perspectives and experiences of caregivers, family members or support networks.

HWLE-02 CHRONIC & RARE CONDITIONS
Campaigns that bring attention to the lived experience of those with chronic or rare diseases, including their daily realities and needs.

HWLE-03 COMMUNITY VOICES
Initiatives that elevate the lived experiences of communities affected by health disparities, social determinants, or collective trauma.

HWLE-04 CREATOR CONTENT
Original work such as personal films, podcasts, blogs, social media series, visual art, or written narratives creatively driven by individual patients, caregivers, advocates or artists, either self-produced or with assistance from an agency or production company. Jury Brief must include Creator’s full name and reference to social channels / website / other platforms used.

HWLE-05 END-OF-LIFE & PALLIATIVE CARE‍
Creative work that explores the human lens in end-of-life care, grief, and palliative support.

HWLE-06 HEALTH EQUITY & ACCESS‍
Work that addresses barriers to care, amplifies marginalized voices or advocates for inclusive health solutions.

HWLE-07 MENTAL HEALTH & EMOTIONAL WELLBEING
Projects focusing on the emotional, psychological and social aspects of health from a human-centered perspective.

HWLE-08 PATIENT STORIES & ADVOCACY‍
Campaigns or creative work that authentically represent patient journeys, challenges and triumphs.

HWLE-09 UNIQUE PARTNERSHIP FOR HUMAN IMPACT
Collaborations between brands, nonprofits, advocacy groups and healthcare providers or patient organizations.

Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.

NYCA-HW HEALTH AND WELLNESS

The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.

EF01-HW HEALTH AND WELLNESS

Products, services and activities that allows a person to maintain a healthy lifestyle: online community-based health engagements, diet, health management, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet and medication/ supplement tracking, stress management and sleep.

HWF-AE ACTIVATIONS/EVENTS
HWF-ATC1 COPYWRITING
Promotional writing included in an audio recording.

HWF-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

HWF-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
HWF-AU1 RADIO
Commercial broadcast or Internet radio advertising.

HWF-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
HWF-BP BRAND PARTNERSHIPS & COLLABORATION
HWF-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

HWF-DC2 EDITORIAL
Commissioning and acquiring material for publication.

HWF-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

HWF-DC4 LOGO
The graphic design of a product, brand, or company logo.

HWF-DC5 PACKAGING
Graphic and physical design of product packaging.

HWF-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

HWF-DC7 POSTERS
Graphical and physical design of posters

HWF-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

HWF-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

HWF-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
HWF-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

HWF-DM2 BANNERS & RICH MEDIA ADVERTISING
Mobile device or tablet-specific apps or applications.

HWF-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

HWF-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

HWF-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

HWF-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

HWF-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
HWF-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

HWF-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

HWF-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

HWF-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
HWF-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

HWF-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

HWF-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

HWF-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
HWF-FTC1 ANIMATION & VISUAL EFFECTS
the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

HWF-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

HWF-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

HWF-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

HWEF-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

HWF-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

HWF-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
HWF-IC INTEGRATED CAMPAIGN
HWF-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

HWF-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
HWF-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

HWF-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

HWF-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

HWF-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

HWF-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
HWF-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

HWF-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

HWF-P3 DIRECT
Direct marketing of items to consumers and physicians, including direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
HWF-PR PUBLIC RELATIONS
HWF-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

HWF-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

HWF-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

HWF-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

HWF-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
HWF-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

HWF-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

HWF-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

HWF-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

HWF-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Products, services and activities that allows a person to maintain a healthy lifestyle: online community-based health engagements, diet, health management, sleep, fitness, exercise, stress management. This includes health & wellness technology like wearables, apps, and other gadgets that aid fitness, diet, medication/supplement tracking, stress management, and sleep.

HWE-AE ACTIVATIONS/EVENTS
HWE-ATC1 COPYWRITING
Promotional writing included in an audio recording.

HWE-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

HWE-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
HWE-AU1 RADIO
Commercial broadcast or Internet radio advertising.

HWE-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
HWE-BP BRAND PARTNERSHIPS & COLLABORATION
HWE-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

HWE-DC2 EDITORIAL
Commissioning and acquiring material for publication.

HWE-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

HWE-DC4 LOGO
The graphic design of a product, brand, or company logo.

HWE-DC5 PACKAGING
Graphic and physical design of product packaging.

HWE-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.

HWE-DC7 POSTERS
Graphical and physical design of posters

HWE-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
HWE-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

HWE-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
HWE-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

HWE-DM2 BANNERS & RICH MEDIA ADVERTISING
Mobile device or tablet-specific apps or applications.

HWE-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

HWE-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

HWE-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

HWE-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

HWE-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
HWE-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

HWE-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

HWE-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

HWE-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
HWE-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

HWE-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

HWE-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

HWE-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
HWE-FTC1 ANIMATION & VISUAL EFFECTS
the aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

HWE-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting

HWE-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

HWE-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

HWE-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

HWE-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

HWE-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
HWE-IC INTEGRATED CAMPAIGN
HWE-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

HWE-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
HWE-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

HWE-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

HWE-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

HWE-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

HWE-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
HWE-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

HWE-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

HWE-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
HWE-PR PUBLIC RELATIONS
HWE-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

HWE-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

HWE-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

HWE-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

HWE-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
HWE-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

HWE-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

HWE-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

HWE-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

HWE-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Driven by thought leadership, these entries demonstrate a true marriage of creativity and data. Entries in this Category Group, Strategy and Effectiveness, will demonstrate a groundbreaking solution to a challenging marketing problem. These entries should show the powerful impact of creative and strategic partnerships. This category recognizes creative problem solving that relies on strong foundational strategies, leading to breakthrough creative work rooted in data and a deep understanding of cultural, category and consumer insights.
Winners will clearly demonstrate the accomplishment of specific marketing goals and objectives through creative execution and strategic planning.

Entrant must provide
Additional Information
400 Word Limit Per Section
OBJECTIVE
IDEA/STRATEGY
TYPES OF MEDIA/EXECUTION
RESULTS/EFFECTIVENESS

HW-SE01 BRANDED CONTENT/ENTERTAINMENT
Strategic and effective use of Content creation.

HW-SE02 BRAND LOYALTY
Campaigns to increase engagement, purchase frequency; customer relationship management.

HW-SE03 COLLABORATIONS & PARTNERSHIPS
Strategic and effective use of Collaborations & Partnerships, including sponsorships.

HW-SE04 CREATIVE USE OF DATA
Strategic and effective use of Data to directly drive the creative execution.

HW-SE05 EARNED MEDIA
Strategic and effective use of leveraging media to gain exposure, increase reach.

HW-SE06 EXPERIENTIAL
Creative strategy that leverages immersive brand experiences.

HW-SE07 HUMAN & CULTURAL INSIGHT
Creative strategy driven by deep understanding of human behavior or cultural context.

HW-SE08 REAL-TIME RESPONSE
Creative strategy that enables brands to respond with speed and relevance, turning live moments into meaningful engagement.

HW-SE09 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.

HW-SE10 SOCIAL GOOD/ENVIRONMENT & SUSTAINABILITY
Strategic and effective use of Social or Environmental Good efforts.

HW-SE11 SUSTAINED BRAND IMPACT
Recognizes brand strategies that build lasting equity and measurable impact through consistent, long-term effectiveness.

HW-SE12 USE OF MEDIA
Creative strategy that harnesses media channels in innovative and effective ways to amplify idea, reach, and impact.

HW-SE13 USE OF SOCIAL MEDIA
Creative strategy that leverages social platforms to drive participation, conversation, and cultural relevance.

This highly-regulated industry calls for a different playing field. Pharmaceutical celebrates creative communications from advertising’s pharmaceutical clients and services. This includes advertising that targets practitioners/professionals, patients, consumers, and payers.

Regulations governing these products and services vary by country, and the jury will take those constraints into account when evaluating entries. Pharmaceutical Categories are reserved for creative excellence in this uniquely regulated sector. Over-the-counter products and medications that do not require a prescription fall outside the scope of this category as do campaigns addressing general health concerns or social issues which should be entered into the Health & Wellness competition.

Pharma

WHAT’S NEW

Hi: healthy intelligence

Human lens:the lived experience

strategy & effectiveness

Communications directed to patients or consumers that prominently feature a pharmaceutical brand, product, or treatment. This category recognizes advertising and communications designed to build awareness, understanding, engagement, or action for a specific branded pharmaceutical product.

RXB-AE ACTIVATIONS/EVENTS
RXB-ATC1 COPYWRITING
Promotional writing included in an audio recording.

RXB-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXB-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXB-AU1 RADIO
Commercial broadcast or Internet radio advertising.

RXB-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXB-BP BRAND PARTNERSHIPS & COLLABORATION
RXB-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXB-DC2 EDITORIAL
Commissioning and acquiring material for publication.

RXB-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXB-DC4 LOGO
The graphic design of a product, brand, or company logo.

RXB-DC5 PACKAGING
Graphic and physical design of product packaging.

RXB-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXB-DC7 POSTERS
Graphical and physical design of posters

RXB-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
RXB-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXB-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXB-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXB-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXB-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXB-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXB-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXB-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXB-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXB-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXB-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXB-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXB-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXB-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXB-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXB-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXB-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXB-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.

RXB-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXB-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXB-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXB-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXB-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music

RXB-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXB-IC INTEGRATED CAMPAIGN
RXB-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media

RXB-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXB-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXB-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXB-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXB-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXB-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXB-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXB-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXB-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXB-PR PUBLIC RELATIONS
RXB-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXB-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXB-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXB-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXB-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXB-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXB-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXB-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXB-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXB-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.
RXB-DTCB1 BEST USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.

Communications directed to patients or consumers that address a disease, condition, symptom, or health issue without promoting a specific pharmaceutical brand or product. This category recognizes educational, awareness, and behavior-change initiatives that inform, support, or motivate patients while remaining brand-neutral.

RXU-AE ACTIVATIONS/EVENTS
RXU-ATC1 COPYWRITING
Promotional writing included in an audio recording.

RXU-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXU-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXU-AU1 RADIO
Commercial broadcast or Internet radio advertising.

RXU-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXU-BP BRAND PARTNERSHIPS & COLLABORATION
RXU-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXB-DC2 EDITORIAL
Commissioning and acquiring material for publication.

RXB-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXB-DC4 LOGO
The graphic design of a product, brand, or company logo.

HWA-DC5 PACKAGING
Graphic and physical design of product packaging.

HWA-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

HWA-DC7 POSTERS
Graphical and physical design of posters

HWA-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
HWA-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

HWA-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXU-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXU-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXU-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXU-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXU-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXU-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXU-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXU-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXU-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXU-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXU-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXU-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXU-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXU-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXU-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXU-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXU-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXU-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXU-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXU-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXU-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXU-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXU-IC INTEGRATED CAMPAIGN
RXU-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXU-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXU-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXU-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXU-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXU-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXU-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXU-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXU-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXU-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXU-PR PUBLIC RELATIONS
RXU-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXU-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXU-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXU-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXU-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXU-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXU-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXU-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXU-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXU-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.
RXU-DTCB1 BEST USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.

Advertising directed toward and solely for healthcare professionals, including internal communications promoting a specific pharmaceutical brand or product.

RXC-AE-B ACTIVATIONS/EVENTS
RXC-ATC1-B COPYWRITING
Promotional writing included in an audio recording.

RXC-ATC2-B MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXC-ATC3-B SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXC-AU1-B RADIO
Commercial broadcast or Internet radio advertising.

RXC-AU2-B PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXC-BP-B BRAND PARTNERSHIPS & COLLABORATION
RXC-DC1-B CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.).

RXC-DC2-B EDITORIAL
Commissioning and acquiring material for publication.

RXC-DC3-B ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXC-DC4-B LOGO
The graphic design of a product, brand, or company logo.

RXC-DC5-B PACKAGING
Graphic and physical design of product packaging.

RXC-DC6-B POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXC-DC7-B POSTERS
Graphical and physical design of posters

RXC-DC8-B PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
RXC-DC9-B SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXC-DC10-B SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXC-DM1-B APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXC-DM2-B BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXC-DM3-B GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXC-DM4-B MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXC-DM5-B SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXC-DM6-B VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXC-DM7-B WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXC-DMTC-1-B GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXC-DMTC-2-B SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXC-DMTC-3-B USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXC-DMTC-4-B USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXC-FM1-B BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXC-FM2-B COMMERCIALS
Please limit commercials to approximately 1 minute.

RXC-FM3-B DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXC-FM4-B SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXC-FTC1-B ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXC-FTC2-B CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXC-FTC3-B DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXC-FTC4-B EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXC-FTC5-B PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXC-FTC6-B SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXC-FTC7-B SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXC-IC-B INTEGRATED CAMPAIGN
RXC-IN1-B MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXC-IN2-B PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXC-OOH1-B AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXC-OOH2-B BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXC-OOH3-B POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXC-OOH4-B TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXC-OOH5-B TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXC-P1-B PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXC-P2-B COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXC-P3-B DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXC-PR-B PUBLIC RELATIONS
RXC-PTC1-B ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXC-PTC2-B COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXC-PTC3-B ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXC-PTC4-B PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXC-PTC5-B TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXC-SM1-B SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXC-SM2-B MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXC-SM3-B SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXC-SM4-B SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXC-SM5-B SOCIAL POST
Posts not using video that are created specifically for a social media platform.
RXC-DTPB1 BEST USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.

Advertising directed toward and solely for healthcare professionals, including internal communications without promoting a specific pharmaceutical brand or product.

RXC-AE-UB ACTIVATIONS/EVENTS
RXC-ATC1-UB COPYWRITING
Promotional writing included in an audio recording.

RXC-ATC2-UB MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXC-ATC3-UB SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXC-AU1-UB RADIO
Commercial broadcast or Internet radio advertising.

RXC-AU2-UB PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXC-BP-UB BRAND PARTNERSHIPS & COLLABORATION
RXC-DC1-UB CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXC-DC2-UB EDITORIAL
Commissioning and acquiring material for publication.

RXC-DC3-UB ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXC-DC4-UB LOGO
The graphic design of a product, brand, or company logo.

RXC-DC5-UB PACKAGING
Graphic and physical design of product packaging.

RXC-DC6-UB POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXC-DC7-UB POSTERS
Graphical and physical design of posters

RXC-DC8-UB PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
RXC-DC9-UB SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXC-DC10-UB SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXC-DM1-UB APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXC-DM2-UB BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXC-DM3-UB GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXC-DM4-UB MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXC-DM5-UB SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXC-DM6-UB VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXC-DM7-UB WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXC-DMTC-1-UB GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXC-DMTC-2-UB SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXC-DMTC-3-UB USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXC-DMTC-4-UB USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXC-FM1-UB BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXC-FM2-UB COMMERCIALS
Please limit commercials to approximately 1 minute.

RXC-FM3-UB DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
RXC-FM4-UB SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXC-FTC1-UB ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXC-FTC2-UB CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXC-FTC3-UB DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXC-FTC4-UB EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXC-FTC5-UB PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXC-FTC6-UB SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXC-FTC7-UB SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXC-IC-UB INTEGRATED CAMPAIGN
RXC-IN1-UB MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXC-IN2-UB PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXC-OOH1-UB AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXC-OOH2-UB BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXC-OOH3-UB POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXC-OOH4-UB TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXC-OOH5-UB TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXC-P1-UB PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXC-P2-UB COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXC-P2-UB DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXC-PR-UB PUBLIC RELATIONS
RXC-PTC1-UB ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXC-PTC2-UB COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXC-PTC3-UB ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXC-PTC4-UB PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXC-PTC5-UB TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXC-SM1-UB SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXC-SM2-UB MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXC-SM3-UB SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXC-SM4-UB SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXC-SM5-UB SOCIAL POST
Posts not using video that are created specifically for a social media platform.
RXC-DTPU1 BEST USE OF DATA
Creative work enhanced or driven by data. Work entered can also be about, but not limited to, data collection and research, data visualization, and data integration.

Work created and aimed toward education or actions regarding the diagnosis, treatment, awareness, and/or prevention of a particular disease with the aim to ultimately effect positive change or behaviors.

RXD-AE ACTIVATIONS/EVENTS
RXD-ATC1 COPYWRITING
Promotional writing included in an audio recording.

RXD-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXD-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXD-AU1 RADIO
Commercial broadcast or Internet radio advertising.

RXD-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXD-BP1 BRAND PARTNERSHIPS & COLLABORATION
RXD-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXD-DC2 EDITORIAL
Commissioning and acquiring material for publication.

RXD-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXD-DC4 LOGO
The graphic design of a product, brand, or company logo.

RXD-DC5 PACKAGING
Graphic and physical design of product packaging.

RXD-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXD-DC7 POSTERS
Graphical and physical design of posters

RXD-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.
RXD-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXD-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXD-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXD-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXD-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXD-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXD-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXD-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXD-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXD-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXD-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXD-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXD-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXD-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXD-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXD-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXD-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXD-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXD-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXD-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXD-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXD-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXD-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXD-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXD-IC INTEGRATED CAMPAIGN
RXD-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXD-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXD-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXD-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXD-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXD-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXD-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXD-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXD-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXD-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXD-PR PUBLIC RELATIONS
RXD-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXD-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXD-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXD-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXD-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXD-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXD-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXD-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXD-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXD-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Work aimed at healthcare professionals, influencers, and researchers intended to provide greater transparency, stability, and relationship-interconnectivity between physicians, hospitals, health systems to ensure deeper provider commitment, a more engaged patient base, better outcomes, and greater value throughout the healthcare system.
Medical Communications included in this Category aim to improve healthcare overall via continued education, smart distribution of research and treatment possibilities, help in the management of a disease or condition, to motivate treatment, support adherence, medical affairs initiatives or aid patient independence and better outcomes

RXF-AE ACTIVATIONS/EVENTS
RXF-ATC1 COPYWRITING
Promotional writing included in an audio recording.

RXF-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXF-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXF-AU1 RADIO
Commercial broadcast or Internet radio advertising.

RXF-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXF-BP BRAND PARTNERSHIPS & COLLABORATION
RXF-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXF-DC2 EDITORIAL
Commissioning and acquiring material for publication.

RXF-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXF-DC4 LOGO
The graphic design of a product, brand, or company logo.

RXF-DC5 PACKAGING
Graphic and physical design of product packaging.

RXF-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXF-DC7 POSTERS
Graphical and physical design of posters

RXF-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

RXF-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXF-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXF-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXF-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXF-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXF-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXF-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXF-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXF-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXF-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXF-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXF-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXF-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXF-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXF-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXF-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXF-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXF-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXF-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXF-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXF-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXF-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXF-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXF-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXF-IC INTEGRATED CAMPAIGN
RXF-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXF-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXF-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXF-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXF-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXF-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXF-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXF-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXF-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXF-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXF-PR PUBLIC RELATIONS
RXF-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXF-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXF-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXF-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXF-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXF-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXF-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXF-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXF-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXF-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Spotlights the transformative power of AI and technological advances in pharma and medicine across the drug life cycle—from discovery to delivery. This category rewards trail-blazing solutions that accelerate drug discovery, development, personalize therapeutics, and sharpen clinical decision-making to improve disease prevention, diagnosis, treatment and patient outcomes.
From machine learning models that flag conditions earlier than ever, to generative platforms that design novel molecules, to intelligent systems that streamline trials and manufacturing, winning work must show how technology was harnessed—not as novelty, but as a catalyst for groundbreaking medical progress with a human heart.

RXHI-DC AI DRIVEN CREATIVITY‍
Creative work enhanced or driven by AI or machine learning. Work can include use at every stage of the design process from concept, design to realization.

RXHI-PM AI-ENABLED PHARMA & MEDICAL DETECTION METHODS | NEW
Machine learning or AI used in medical diagnostics, imaging, or pathology.

RXHI-GC AI GENERATIVE CREATIVE | NEW
AI-generated content (copy, imagery, video).

RXHI-AR AUGMENTED EXPERIENCE
AI-driven AR/VR/Mixed Reality that enhances health education or therapy.

RXHI-BI BEST INNOVATION
General groundbreaking AI applications in wellness.

RXHI-CT CLINICAL TRIALS
General groundbreaking AI applications in wellness.

RXHI-CE CRAFT/EXECUTION‍
Exceptional skill and technical quality in the AI models, algorithms, or prompt engineering used to bring intelligent health solutions to life.

RXHI-EG ETHICAL INTELLIGENCE & GOVERNANCE | NEW
Work that prioritizes transparency, bias mitigation, and data privacy in health AI.

RXHI-SB SMALL BUDGET/BIG IDEA | NEW
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.

RXHI-WE WEARABLES
Intelligent wearables and immersive AR experiences that leverage AI to provide proactive health monitoring and transformative patient education.

RXHI-WB WEB3/BLOCKCHAIN
Revolutionize data security and transparency across the health and pharmaceutical ecosystems.

This category honors campaigns and creative work that authentically represents the lived experiences of people with direct, personal experience of health, illness, disability, or caregiving. It celebrates work that gives real voice to real stories by either challenging stereotypes, fostering understanding or inspiring change through a first-person lens.
What distinguishes this category is not just the subject matter, but the process with the focus on stories made with people, not simply about them.
Work may include any medium. Entries must include a description in the synopsis outlining how people with lived experience were involved in shaping the work and how the person/people’s voice is present in the storytelling.
The use of AI does not disqualify a submission. Entries that use AI to support, amplify, or extend human experience are eligible. AI may be used as a tool in the making, shaping, or presentation of work. The focus and intent is to show authentic lived experience grounded in real people, real stories, real voices, not invented or simulated experiences. Include the process description in the synopsis to show how lived experience informed the work and how AI was used.

RXLE-01 CAREGIVER NARRATIVES
Work highlighting the perspectives and experiences of caregivers, family members or support networks.

RXLE-02 CHRONIC & RARE CONDITIONS
Campaigns that bring attention to the lived experience of those with chronic or rare diseases, including their daily realities and needs.

RXLE-03 COMMUNITY VOICES
Initiatives that elevate the lived experiences of communities affected by health disparities, social determinants, or collective trauma.

RXLE-04 CREATOR CONTENT
Original work such as personal films, podcasts, blogs, social media series, visual art, or written narratives creatively driven by individual patients, caregivers, advocates or artists, either self-produced or with assistance from an agency or production company. Jury Brief must include Creator’s full name and reference to social channels / website / other platforms used.

RXLE-05 END-OF-LIFE & PALLIATIVE CARE‍
Creative work that explores the human lens in end-of-life care, grief, and palliative support.

RXLE-06 HEALTH EQUITY & ACCESS‍
Work that addresses barriers to care, amplifies marginalized voices or advocates for inclusive health solutions.

RXLE-07 MENTAL HEALTH & EMOTIONAL WELLBEING
Projects focusing on the emotional, psychological and social aspects of health from a human-centered perspective.

RXLE-08 PATIENT STORIES & ADVOCACY‍
Campaigns or creative work that authentically represent patient journeys, challenges and triumphs.

RXLE-09 UNIQUE PARTNERSHIP FOR HUMAN IMPACT
Collaborations between brands, nonprofits, advocacy groups and healthcare providers or patient organizations.

This category recognizes strategic communications designed to inform, educate, or influence stakeholders across the managed market ecosystem — including HCPs, payers, pharmacy benefit managers, and healthcare decision-makers. These communications contribute to improving the understanding of access and reimbursement for a pharmaceutical brand and/or the advancement of patient access to medicines. This can include marketing strategies, educational initiatives and advertising campaigns brought to market to contribute to the success of a pharmaceutical brand and/or the advancement of patient access to medicines.
Entries may include medical communications, managed markets messaging, formulary access campaigns, payer engagement tools, or any specialized content that supports access, adherence, and informed decision-making.

RXF-MA MARKET ACCESS
Directed toward payers

RXF-AR ACCESS AND REIMBURSEMENT
Directed toward HCPs and patients.

Celebrating excellence in the use of iconic New York City in advertising. If your work captures the vibe of New York City, enhancing your concept with images, sounds, songs, landmarks, people, or famous sayings and mottos, we want to see it and honor it. These must be paid advertisements that ran during the eligibility period. Jury Brief must include why you think this piece deserves this award.

NYCA-PH PHARMACEUTICAL

The NYF’IN FUNNY category group is for work that cuts like a spork, and brings us together through tears and an underwear change or just makes you say “WTF?!”. In this category group, all that matters is the funny.

EF01-PH PHARMACEUTICAL

Work created with the aim of building the capacity of patients, families, carers, as well as healthcare providers to facilitate and support the active involvement of patients in their own care with the goal of enhancing motivation and independence of a patient as well as supporting proper management, responsible use of treatment/safety and adherence. e.g., the use of data analytics and technology connecting the patient to provider or healthcare systems to aid the patient in their journey. Examples would include encouraging compliance, interconnectivity with multiple providers, psychological and social support services.

RXG-AE ACTIVATIONS/EVENTS
RXG-ATC1 COPYWRITING
Promotional writing included in an audio recording.

RXG-ATC2 MUSIC
Music including original composition, a licensed recording, or an altered version of an existing recording.

RXG-ATC3 SOUND DESIGN
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.
RXG-AU1 RADIO
Commercial broadcast or Internet radio advertising.

RXG-AU2 PODCASTS & OTHER STREAMING DOWNLOADABLE CONTENT
Content downloaded or streamed online that promotes a product or service – includes content consumed on mobile devices.
RXG-BP BRAND PARTNERSHIPS & COLLABORATION
RXG-DC1 CORPORATE IDENTITY
To create or promote a companys identity using graphical elements, typography, colors and logos. Examples include branded collateral, business cards, corporate communications, packaging, promotional items, stationary, etc.

RXG-DC2 EDITORIAL
Commissioning and acquiring material for publication.

RXG-DC3 ENVIRONMENTAL
Promotion of environmentally friendly, eco-friendly, or “green” products, packaging, or services.

RXG-DC4 LOGO
The graphic design of a product, brand, or company logo.

RXG-DC5 PACKAGING
Graphic and physical design of product packaging.

RXG-DC6 POINT OF PURCHASE
Graphic, digital and physical design of a product stand or display in a store to drive sales. (displays, fixtures, on-shelves, stands, shopping bags, etc.).

RXG-DC7 POSTERS
Graphical and physical design of posters

RXG-DC8 PRINTED MATERIALS
This can include but not limited annual reports, brochures, calendars, multiple paged catalogs, direct mail, and magazine/cover art.

RXG-DC9 SELF-PROMOTION
Graphic and physical design of Self– Promotion.

RXG-DC10 SPATIAL DESIGN
Astute, the aesthetic physical design of interior and/or exterior spaces.
RXG-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXG-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXG-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXG-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXG-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXG-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXG-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXG-DMTC-1 GRAPHIC DESIGN
The craft of utilizing fonts, colors, alignments, and any type of imaging (including animation) in advertisements within a digital or mobile context.

RXG-DMTC-2 SOUND DESIGN
The sounds generated, manipulated, and designed to bring context to the digital experience

RXG-DMTC-3 USER EXPERIENCE
The User Experience is a conglomeration of tasks focused on optimization of a digital/mobile product for easy, efficient, effective, and enjoyable use for the targeted user.

RXG-DMTC-4 USER INTERFACE
The look and feel - the presentation of the digital mobile product.
RXG-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXG-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXG-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXG-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXG-FTC1 ANIMATION & VISUAL EFFECTS
The aesthetic of animation including traditional, 2D, 3D, Motion Graphics, and Stop Motion animations (drawn, computer-generated, model-animated, etc.).

RXG-FTC2 CINEMATOGRAPHY
The creative visuals that reinforce a given narrative and give the audience an emotional experience (camera movement, camera placement, composition, focus, and lighting).

RXG-FTC3 DIRECTION
The completed vision of the director and the work’s ability to exhibit the vision creatively and effectively.

RXG-FTC4 EDITING
Technical and creative editing that elevates the piece. All aspects of editing will be considered including timing, dialogue, visual, audio.

RXG-FTC5 PRODUCTION DESIGN/ART DIRECTION
Aesthetics, including set design & location build-outs encompassing the overall look, feel, and atmosphere.

RXG-FTC6 SOUND DESIGN & MUSIC
Technical use and mixing of audio elements and/or music in film advertising (video or motion graphics). Includes original music.

RXG-FTC7 SCRIPTS
Film environments and imagery created and/or manipulated outside the context of a live action shot.
RXG-IC INTEGRATED CAMPAIGN
RXG-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXG-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXG-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXG-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXG-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXG-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXG-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXG-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXG-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXG-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXG-PR PUBLIC RELATIONS
RXG-PTC1 ART DIRECTION
Entries in this category are for the directorial choices made for a print advertisement.

RXG-PTC2 COPYWRITING
Entries in this category are for the writing of promotional or educational text included in the print advertisement.

RXG-PTC3 ILLUSTRATION
Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art included in print advertisement.

RXG-PTC4 PHOTOGRAPHY
Entries in this category are for the lighting, color, camera choices and editing of photographs included in print advertisement.

RXG-PTC5 TYPOGRAPHY
Entries in this category are for the art and technique of arranging type, type design, and modifying type glyphs in print advertisement.
RXG-SM1 SINGLE PLATFORM CAMPAIGN
Utilizing one single social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers.

RXG-SM2 MULTI-PLATFORM CAMPAIGN
Utilizing more than one social media platform including networking sites, blogs, etc. to directly market in an effort to enhance relationships with consumers. One of the elements in this category can be offline, as long as it is necessary to the campaign’s execution.

RXG-SM3 SOCIAL MEDIA INFLUENCER
Use of an influential individual or individuals via social media to influence a target market or enhance brand image or meet specific goals of an organization or corporation in a groundbreaking, new or unique way.

RXG-SM4 SOCIAL VIDEO
Using a single video created for engaging a target audience through social sharing.

RXG-SM5 SOCIAL POST
Posts not using video that are created specifically for a social media platform.

Driven by thought leadership, these entries demonstrate a true marriage of creativity and data. Entries in this Category Group, Strategy and Effectiveness, will demonstrate a groundbreaking solution to a challenging marketing problem. These entries should show the powerful impact of creative and strategic partnerships. This category recognizes creative problem solving that relies on strong foundational strategies, leading to breakthrough creative work rooted in data and a deep understanding of cultural, category and consumer insights.
Winners will clearly demonstrate the accomplishment of specific marketing goals and objectives through creative execution and strategic planning.

Entrant must provide
Additional Information
400 Word Limit Per Section
OBJECTIVE
IDEA/STRATEGY
TYPES OF MEDIA/EXECUTION
RESULTS/EFFECTIVENESS

RX-SE01 BRANDED CONTENT/ENTERTAINMENT
Strategic and effective use of Content creation.

RX-SE02 BRAND LOYALTY
Campaigns to increase engagement, purchase frequency; customer relationship management.

RX-SE03 COLLABORATIONS & PARTNERSHIPS
Strategic and effective use of Collaborations & Partnerships, including sponsorships.

RX-SE04 CREATIVE USE OF DATA
Strategic and effective use of Data to directly drive the creative execution.

RX-SE05 EARNED MEDIA
Strategic and effective use of leveraging media to gain exposure, increase reach.

RX-SE06 EXPERIENTIAL
Creative strategy that leverages immersive brand experiences.

RX-SE07 HUMAN & CULTURAL INSIGHT
Creative strategy driven by deep understanding of human behavior or cultural context.

RX-SE08 REAL-TIME RESPONSE
Creative strategy that enables brands to respond with speed and relevance, turning live moments into meaningful engagement.

RX-SE09 SMALL BUDGET/BIG IDEA
Excellence achieved with limited budget/resources. Jury Brief must include budget and explanation of why you qualify for this award.

RX-SE10 SOCIAL GOOD/ENVIRONMENT & SUSTAINABILITY
Strategic and effective use of Social or Environmental Good efforts.

RX-SE11 SUSTAINED BRAND IMPACT
Recognizes brand strategies that build lasting equity and measurable impact through consistent, long-term effectiveness.

RX-SE12 USE OF MEDIA
Creative strategy that harnesses media channels in innovative and effective ways to amplify idea, reach, and impact.

RX-SE13 USE OF SOCIAL MEDIA
Creative strategy that leverages social platforms to drive participation, conversation, and cultural relevance.

Work geared toward products, services, and activities that address animal health that advances veterinary medicine and animal health, including pharmaceuticals, diagnostics, treatments, services, and disease prevention for companion animals, livestock, and other species. Entries may be directed toward veterinarians, animal health professionals, livestock producers, pet owners, or other relevant audiences.

RXE-AE ACTIVATIONS/EVENTS
RXE-BP BRAND PARTNERSHIPS & COLLABORATION
RXE-CR1 AUDIO TECHNIQUE
This includes copywriting, music, sound design and radio production.

RXE-CR2 DESIGN
This includes corporate identity, editorial, logos, packaging, point of sale, posters, printed materials, spatial design.

RXE-CR3 DIGITAL/MOBILE
This includes applications, banners, games, microsites, sales aids, virtual reality, website.

RXE-CR4 FILM TECHNIQUE
This includes animation and visual effects, cinematography, direction, editing, production design, scripts.

RXE-CR5 PRINT TECHNIQUE
This includes animation and visual effects, cinematography, direction, editing, production design, scripts.
RXE-DM1 APPLICATIONS
Mobile device or tablet-specific apps or applications.

RXE-DM2 BANNERS & RICH MEDIA ADVERTISING
Best use of banners and other rich media advertising to reach intended audience.

RXE-DM3 GAMES
Games developed and designed for mobile devices to promote a particular product or service.

RXE-DM4 MICROSITES
Supplemental mobile websites or webpages created to further promote a specific product or service.

RXE-DM5 SALES AIDS
Digital sales aids promoting a company, brand, product, or service.

RXE-DM6 VIRTUAL REALITY(VR)
Mobile based virtual reality technology designed to immerse the user within a given experience.

RXE-DM7 WEBSITE
Entries in this category are for the collection of related web pages with the purpose of advertising of a specific product or service.
RXE-FM1 BRANDED ENTERTAINMENT & CONTENT
Creatively conveying and amplifying a brand’s message while encouraging consumer engagement through the medium of film and for the purpose of entertainment.

RXE-FM2 COMMERCIALS
Please limit commercials to approximately 1 minute.

RXE-FM3 DIRECT
Execution of all video used for purpose of direct. Examples include television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.

RXE-FM4 SHORT FORM
Please limit short form entries to no more than 3 minutes.
RXE-IC INTEGRATED CAMPAIGN
RXE-IN1 MEDIUM INNOVATION
Utilizing a medium in a new, unique, or especially creative manner. Examples mediums include Audio, Design, Digital/Mobile, Direct, Events/Experiential, Film, Out of Home, Print, Public Relations and Social Media.

RXE-IN2 PRODUCT INNOVATION
Innovative both in functionality and beauty, new products to effectively market or advertise a brand, organization, or service.
RXE-OOH1 AMBIENT
Executions that leverage the use of public space, objects, and outdoor environments in an unconventional manner. Examples include exhibitions, installations, interactive objects or furniture, as well as smaller giveaway solutions.

RXE-OOH2 BILLBOARD
Large outdoor billboard executions spotted on roads, on top of roofs, or mounted on the sides of buildings. This includes all types of billboards, whether digital, 2D or 3D stagnant, or mechanical.

RXE-OOH3 POSTER
Designed to be attached to a visible surface including walls, or fences, or posts, both indoor or outdoor.

RXE-OOH4 TAKEOVER
Out of home execution that serves as a takeover a single location or venue.

RXE-OOH5 TRANSIT
Partial or complete wrap advertising on the sides or entirety of buses, taxis, inside subway cars or a takeover of a bus/train transit station.
RXE-P1 PUBLISHING
Content intended for published printed media. Includes newspapers, magazines, medical journals, and inserts.

RXE-P2 COLLATERAL
Content intended for brochures, sales materials, direct mail, and other printed communications.

RXE-P3 DIRECT
Direct marketing of items to consumers and physicians. Examples include dimensional direct mail, brochures, catalogs, newsletters, postcards, sales aids, etc.
RXE-PR PUBLIC RELATIONS
RXE-SM SOCIAL MEDIA
This includes Social Video and Social Posts.

entry process

SAMPLE ENTRY FORM

1. base information

PLEASE PREPARE THE FOLLOWING INFORMATION

ENTRY TITLE (40 CHARACTERS MAX)
BRAND NAME (40 CHARACTERS MAX)
YOUR AGENCY (CREATED BY)
CREATIVE DIRECTOR
CREATIVE DIRECTOR EMAIL

IF APPLICABLE
FILM PRODUCTION COMPANY
PUBLIC RELATIONS COMPANY
HOLDING COMPANY
AGENCY NETWORK

Please make sure that your Title, Agency, and Brand name all contain proper spelling and correct capitalization. Winning entries will be showcased on our website exactly as they are entered.

ENTRY TYPE
See Entry Type Definitions

RELEASE/AIRDATE
See Eligibility
Must be within Eligibility Window

SHOWCASE(YES or NO)
See Exhibition And Copyright
Winning entries will be promoted on our website.

DUPLICATION TOOL
You can now duplicate entries directly from your account dashboard and the entry process.

Within the entry process, you will find a “Copy Entry” button at the bottom of every page. Clicking this will duplicate the entry you’re working on, saving all submission details up to that point before returning you to your Account Dashboard.

Entries copied prior to selecting categories will be found under “Incomplete Drafts,” while entries copied after selecting categories will be found under “Complete Drafts.”

From your Account Dashboard, you can duplicate an entry by clicking the “Copy” icon found to the right of your entry’s title. Doing so will immediately generate a copy and navigate you to its Base Information page.

PLEASE NOTE
Copied entries will be titled nearly identically to the original with the postmodifier “copy” at the end to help identify different iterations of your entry. Remove this from your title otherwise it may appear on your award should your entry go on to win.

If the entry is a copy, please keep only the new category you have selected.

INCOMPLETE DRAFTS
Entries saved/copied prior to selecting categories.

COMPLETE DRAFTS
Entries saved/copied after selecting categories.

ENTRY
A draft that has been submitted through the checkout process.

COMPLETED ENTRY
An entry that has all creative materials uploaded through Piece Details.

Once you have completed your entries, please delete any drafts in your cart as they will be displayed as an open cart in your account.

2. credits

Please list individual credits in order of importance with the highest credit first. There is a 40 character limit per each NAME and JOB TITLE field (including spaces).

Winning trophies will be shipped to the entering contact shipping address only. Any return and re-shipping costs will be paid for by the entrant.

3. Select Category

Select the category that most closely relates to your submission’s type of program, primary purpose, content, or target audience. You may enter the same production or program in multiple categories. There is an entry fee for each category you enter.

If the entry is a copy, please keep only the new category you have selected.

CREATIVITY IN COMMERCE
Strategy and effectiveness

Require the following information
400 Word Limit Per Section

OBJECTIVE
IDEA/STRATEGY
TYPES OF MEDIA/EXECUTION
RESULTS/EFFECTIVENESS

4. review

The “Review Entry” page will detail your Base Information, Pieces, Credits, Categories, and Additional Information (if applicable). Please make sure these details are correct. When you are ready, click the “ADD ENTRY TO CART” button to proceed.

If you click the “SAVE DRAFT” button, your entry will appear in the “Complete Drafts” section of your Account Dashboard.

INCOMPLETE DRAFTS
Entries saved/copied prior to selecting categories.

COMPLETE DRAFTS
Entries saved/copied after selecting categories.

ENTRY
A draft that has been submitted through the checkout process.

5. Cart

Your cart will display any completed entry drafts that have been added to it.

If your cart is empty, please click “Enter” in the header to start a new entry, or return to your Account Dashboard to finish any incomplete drafts.

When you have added an entry to your cart, the following options will become available:

EDIT
Will allow you to return to your Entry Details.

SAVE FOR LATER
Will move your Entry Draft into the Completed Entries section of your Account Dashboard.

+ADD ENTRY
Will start a new entry.

CHECKOUT
Will proceed to payment.

6. checkout

CREDIT CARD

WIRE TRANSFER

If you encounter any errors, please contact processing@newyorkfestivals.com

UPS DOES NOT SHIP TO PO BOXES.

PLEASE GIVE US YOUR STREET ADDRESS FOR THE DELIVERY OF YOUR AWARD.

PLEASE PREPARE THE FOLLOWING INFORMATION

SHIPPING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY

BILLING ADDRESS
FIRST NAME
LAST NAME
STREET 1
STREET 2
STREET 3
CITY
STATE
ZIP CODE
COUNTRY
PHONE
EMAIL
COMPANY

PAYMENT METHOD
CREDIT CARD
CARD TYPE
NAME ON CARD
CARD NUMBER
EXPIRATION DATE
WIRE TRANSFER $125 Fee

7. review & submit

CREDIT CARD
Once you have completed all of the fields in Checkout, you can give a final review of your billing and shipping addresses before you confirm and submit your order to close your cart.

WIRE TRANSFER
Before closing your cart to pay, you will be asked to accept our policies with a check box and submit.

CODE OF CONDUCT
Before finally submitting your order, you will be prompted to accept the New York Festivals Code Of Conduct.
Any entries found in breach will be subject to liability.
Please click "Accept & Submit" to confirm your order.

8. CONFIRMATION NUMBER (INVOICE NUMBER)

Upon confirmation, an Invoice will be generated and e-mailed to you; Your Invoice Number is the same number as your Confirmation Number and Order Number, so please keep it saved for future reference.

After receiving your confirmation, please return to your Account Dashboard and scroll down to your order to begin uploading your pieces. I.e. your files, piece titles, background summary, and translations (if needed).

9. Account dashboard

Create or duplicate new entries
Edit and finish incomplete or complete drafts
Edit Profile
(Scroll down to view)
Paid entries and orders

INCOMPLETE DRAFTS
Entries saved/copied prior to selecting categories.

COMPLETE DRAFTS
Entries saved/copied after selecting categories.

ENTRY
A draft that has been submitted through the checkout process.

10. Piece details

PIECE TITLE

ENTRY FORMAT
See Technical Specifications in the Rules & Regulations

JURY BRIEF 800 Word Max.
Use this section of the entry process to explain to the jury why your entry should win in the category chosen. This is your opportunity to include any additional context, descriptions, and/or statistics.

UPLOAD
Drag & drop your file into the space provided to upload your work.

To add a new file, please click either “+NEW PIECE” or “+CASE STUDY” to create a new Entry Piece for you to upload to.

If you do not see either of these options, you have used all of your available Entry Pieces. For more space, please adjust your Entry Type via the Base Information.

You may submit the same written material to all Entry Pieces, or you may choose to differentiate, we leave the option open to the entrant.

TRANSLATION Optional, Unlimited Space

FILM
We recommend including embedded translation in the film as clear, legible subtitles.

White letters on a black bar

EX:

If embedded subtitles are unavailable, please include complete written translations with your submission via the space provided in the entry form.

AUDIO
If your entry is not produced in English, please include a complete English script with your submission where indicated in the entry form.

WEBSITES
Translate only relevant menu sections, headlines and text.

FINISH & SUBMIT
Once you are satisfied with your entry's status, use the yellow "Finish And Submit" button at the bottom of the page to mark your entry complete and submit it for judging.

2026 entry guide

Category Information

RULES & REGULATIONS

DEADLINES & ENTRY FEES

Processing Fees

WINNER ANNOUNCEMENTS & PROMOTION

ELIGIBILITY

CREDITS

ENTRY TYPE DEFINITIONS

JUDGING

TECHNICAL SPECIFICATIONS

INDUSTRY AWARDS

EXHIBITION AND COPYRIGHT

Categories

HEALTH & WELLNESS

WHAT’S NEW

Hi: healthy intelligenceHuman lens:the lived experiencestrategy & effectiveness

Animal health

ACTIVATIONS/EVENTS

bRAND PARTNERSHIPS & cOLLABORATION

CRAFT

DIGITAL/MOBILE

FILM

Integrated Campaign

INNOVATION

OUT OF HOME

PRINT

Public Relations

SOCIAL MEDIA

CREATIVITY IN COMMERCE

CREATIVITY IN COMMERCE

GREATER GOOD

Greater good

HEALTH AWARENESS & ADVOCACY

ACTIVATIONS/EVENTS

audio technique | craft

AUDIO

bRAND PARTNERSHIPS & cOLLABORATION

DESIGN | CRAFT

DIGITAL/MOBILE

DIGITAL MOBILE TECHNIQUE | CRAFT

FILM

FILM TECHNIQUE | CRAFT

Integrated Campaign

INNOVATION

OUT OF HOME

PRINT

Public Relations

PRINT TECHNIQUE | CRAFT

SOCIAL MEDIA

HEALTH SERVICES & CORPORATE COMMUNICATION

audio technique | craft

AUDIO

bRAND PARTNERSHIPS & cOLLABORATION

DESIGN | CRAFT

DIGITAL/MOBILE

DIGITAL MOBILE TECHNIQUE | CRAFT

FILM

FILM TECHNIQUE | CRAFT

Integrated Campaign

INNOVATION

OUT OF HOME

PRINT

Public Relations

PRINT TECHNIQUE | CRAFT

SOCIAL MEDIA

HI: Healthy Intelligence | formerly future now

DISCIPLINES

Human Lens: The Lived Experience

DISCIPLINES

NEW YORK CITY AWARD

NEW YORK CITY AWARD

NYF'IN FUNNY

NYF'IN FUNNY

OTC HEALTH PRODUCTS

ACTIVATIONS/EVENTS

audio technique | craft

AUDIO

bRAND PARTNERSHIPS & cOLLABORATION

DESIGN | CRAFT

Hi: healthy intelligence

Human lens:the lived experience

strategy & effectiveness

Hi: healthy intelligence

Human lens:the lived experience

strategy & effectiveness