Our 2026 Season is officially open!
Join us in welcoming our 2026 Executive Jury Chairs!
Supported by
Like NYC itself, the Health Awards are always moving ahead into the future. We’re excited to have unique lanes of competition to win Towers to add to your skyline. Our 26 category groups in Pharma and Health & Wellness are your destination for every type of healthcare advertising.
2026 executive JURY CHAIRS
Rich Levy - H&W
Rich was named the #1 CCO in The Drum Global Rankings 2025 and is a DTC Hall of Fame inductee. Under his leadership, Klick Health continues to make industry history, becoming the first healthcare agency ever named Independent Agency of the Year at The One Show and Agency of the Year at New York Festivals in 2025. Before bringing his creative leadership to healthcare, Rich built a distinguished career in consumer advertising, including the iconic “Can You Hear Me Now?” campaign for Verizon Wireless, which earned a place on New York City’s Advertising Walk of Fame in 2004.
jason graff - Pharma
Jason is Global Chief Creative Officer at VML Health, where he oversees the agency’s creative vision across North America, Europe, and Asia-Pacific and leads a specialist health creative network spanning life sciences, pharma, HCP, DTC, and consumer health. A member of the VML Global Creative Council, he champions the agency’s Human First creative philosophy, bringing together creativity, science, technology, and AI-driven innovation. Previously, Jason spent nearly a decade as EVP, Executive Creative Director at AREA 23, following leadership roles at Publicis and the Kaplan Thaler Group. Ranked the #1 ECD in the world by The One Club, he is one of healthcare’s most awarded creatives, with 30 Cannes Lions, including two Grand Prix, 50 One Show Pencils, 49 LIAs, 41 CLIOs, and 17 D&AD Pencils to his name.
insights from our chairs
“New York has always been the place where so many of the world's boldest ideas come to life. It's the perfect place to recognize health and wellness work that's not only creatively exceptional but also capable of improving lives and shaping a healthier future.”
-Rich Levy
Chief Creative Officer / Klick Health
“Seeing health differently means refusing to accept that our category has different creative limits than any other. The constraints are real, but they’re also where the most inventive ideas are born. I want to see work that finds new ways to inspire, educate, and connect.”
-Jason Graff
Global Chief Creative Officer / VML Health
HI: Healthy Intelligence
Human Lens: The Lived Experience
Strategy & Effectiveness
New Categories
Judging & Announcement Dates
Judging Sessions
October - November
Shortlist Announced
November
Tower Winners Announced
November
2026 Important Dates
early deadline
official Deadline
final Deadline
August 19
September 23
October 22
Congratulations to our 2025 Winners!
Congratulations to the agencies from around the globe whose innovative work impressed the healthcare industry creative leaders who served on the NYF Health Shortlist Jury and Executive Jury panels!
This year’s winners reflect the most forward-thinking, influential campaigns in the industry, earning global agencies top honors including 2 Grand Awards, 9 Gold Towers, 13 Silver, and 12 Bronze awards plus over 100 Finalist designations.
Top-tier agencies were recognized for innovative ideas and ways of storytelling including Klick Health earning Golds for its
heartwarming “18 Months” for foster-family support client Second Nature and “Voice 2 Diabetes” for KVI Brave Fund INC.
Other Gold-winning work included EVERSANA INTOUCH’s “No More Hippocrites” for Wisp and Grey Health NY’s “Louder than Cancer” for Amazon Music. In addition, our Winners Gallery features all work including Silver winners such as work like "Urban Doggie Fit" by Dentsu Creative France, "The Story of Henry Roberts" by Ogilvy Italy and "The Trial" by Klick Health, and other winners garnering Bronze and Finalist designation.
2025: The Year of Funny, Cheeky and even Sexy!
Across the competition, in both the Pharma and Health & Wellness disciplines, judges saw an upswing in work using levity to disarm, engage, and connect with audiences. In fact, nearly one-third of all award-winning work leveraged humor as a strategic tool to deliver healthcare messaging with impact. Check out the winning entries below.
grand winners
This year’s two Grand Award winners reflected this creative shift within NYF Health by using humor to communicate complex or sensitive topics.
Tessa Films/Fearless Mortals took home the 2025 NYF Health & Wellness Grand Award “Let’s Change the Norm” for Smartphone Free Childhood US, using humor to expose an uncomfortable truth about kids and smartphone access. The campaign reframed the casual handling of adult technology to children through comedy rather than fear. Relatable scenarios from a Russian hacker asking for social security numbers to a box of porn and mean girls in the corner criticizing used absurdity and wit to make viewers laugh first, reflect immediately, and reconsider what should be considered normal.
FCB Health New York, an IPG Health Company, earned the 2025 NYF Pharma Grand Award for “Skip the Drama” in which the campaign reimagined colon cancer screening by disguising health messaging as the next binge-worthy TV drama with humorous executions. Recognizing that colonoscopies are often perceived as invasive and intimidating, the team leveraged Cologuard’s at-home, non-invasive test to flip the conversation.
Cinematic tension, humor, and storytelling, combined with high-end production designed to mirror entertainment culture, extended across TV and social. “Skip the Drama” cut through stigma and delivered real-world impact, driving double-digit growth for Cologuard each quarter following launch, transforming an essential health message into a cultural moment.
Health & Wellness Grand: Let's Change the Norm
Tessa Films / Fearless Mortals
Client: Smartphone Free Childhood US
Gold: NYF'IN FUNNY
Pharma Grand: Skip the Drama: White Knight
FCB Health New York, an IPG Health Company
Client: Exact Sciences/Cologuard
Gold: Direct-to-Consumer: Branded / Film: Commercials
Gold: Direct-to-Consumer: Branded / Film Technique Craft: Production Design/Art Direction
Silver: Social Media: Single Platform Campaign
Bronze: Film Technique Craft: Cinematography
Skip the Drama: Blizzard
Agency: FCB Health New York, an IPG Health Company
Client: Exact Sciences/Cologuard
Gold: Direct-to-Consumer: Branded / Film Technique Craft: Production Design/Art Direction
Bronze: Film Technique Craft: Cinematography
Pharma
GOOD SHIT
Agency: SAMY
Client: PETA
Silver: Health Awareness & Advocacy / Social Media: Social Video
Bronze: Health Awareness & Advocacy / Film: Commercials
Health & Wellness
Make New Zealand the Best Place in the World to Have Herpes
Agency: Motion Sickness
Client: The New Zealand Herpes Foundation
Silver: NYF'IN FUNNY
Health & Wellness
Forbidden Fantasies
Agency: 21Grams
Client: Nexplanon
Gold: Direct-to-Consumer: Branded / Integrated Campaign
Pharma
Flonase x Bridgerton: The Talk of the Ton
Agency: Publicis LeOne
Client: Haleon
Silver: OTC Health Products / Brand Partnerships & Collaboration
Health & Wellness
You'll Be Back
Agency: Klick Health
Client: Zimmer Biomet
Bronze: Direct-to-Consumer: Branded / Film: Branded Entertainment & Content
Pharma
See all of the award-winning work in our Winners Gallery!
Explore NYF Health Pulse, a dynamic series that takes us into New York’s top Health Agencies and into the minds of the visionaries shaping tomorrow’s health campaigns.
