Allison pierce

Global Chief Creative Officer for Intel, VMLY&R

Allison Pierce, Global Chief Creative Officer for Intel, VMLY&RSince joining the agency in 2010, Pierce has been a major force at VMLY&R, producing some of the agency’s most innovative and awarded work. She played an integral role in helping VMLY&R land the global agency of record for Intel and has led creative duties for the brand since early 2020.Pierce has also overseen creative for the Tennessee Department of Tourist Development for the past seven years, spearheading innovative work like, “The Colorblind Viewer” — an experiential campaign that launched a scenic viewer equipped with high-tech lenses to make it possible for colorblind people to see fall colors for the first time. The campaign went on to win multiple Cannes Lions, Effies and a gold cube at the Art Directors Club, among others.She has also led creative for range of VMLY&R client brands including Gatorade, Wendy’s, Kashi, Electrolux/Frigidaire, Boehringer Ingelheim Equine and Cobra Puma Golf. Her work has been awarded by Cannes Lions, the One Show, Effies, Clios, New York Festivals, Art Directors Club, LIA, D&AD, Webbys and others.