Scott Goodson and Chip Walker

Scott Goodson
Scott is a father, husband, author of, and founder of StrawberryFrog, the world’s first Movement Marketing, Transformation, and Advertising company. He started his career in Sweden in the 1990s, devising Purpose strategies for Scandinavian multinationals, working with some extraordinary leaders who wanted to drive positive change whilst radically growing their companies.Through StrawberryFrog Scott established his own Purpose to use Creativity for Good, and has created entirely new ways of thinking about both the development of distinctive brands but also the cultural conditions necessary to support them, reshaping how many leaders and large corporations have thought about structuring their businesses for success.He set out a new competitive advantage, Movement Marketing as a way to activate Purpose in his best selling book: "Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements," by McGraw Hill. The book articulates five tenets of ‘Movement marketing,’ illustrated through case studies drawing upon interviews with over 40 global leaders, including clients Google, Mahindra, Morgan Stanley, Emirates Airline, and Procter & Gamble. His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.For 25 years Scott has worked with the most iconic companies: P&G, Credit Suisse, Morgan Stanley, Goldman Sachs, First Abu Dhabi Bank, SunTrust Bank, Emirates Airline, Google, PepsiCo, Heineken, Jim Beam, Coca Cola, Mercedes, Pfizer, Natura Brasil, LG Electronics, Mahindra, smart car, Asics, and the government of Dubai.Scott has lectured on Movement Think and Marketing at Harvard Business School, Columbia, and Cambridge University. He has appeared on CNBC, BBC World Service, NPR, CNN, and in The FT, The Economist, WSJ, and the Harvard Business Review.

Chip Walker
Chip Walker leads strategy for StrawberryFrog. Prior to joining us, Chip led the strategy for BBDO Chicago, then joined StrawberryFrog as our strategy head for 6 years, and oversaw the strategy on many of our most regarded pieces of work including Jim Beam, Heineken, Frito Lay, PepsiCo, and Morgan Stanley. He then left to be head of strategy at Y&R USA and, thereafter, at Bloomberg. While at StrawberryFrog, he was instrumental in helping SF establish the movement marketing process which was outlined in the best selling book Uprising. Chip is a great team builder with a highly regarded reputation. He has a broad expertise in many sectors as well as deep and relevant experience in Banking, having led the strategic re-brand for Bank of America as well as for Chase and, in addition, Goldman Sachs, and Morgan Stanley at StrawberryFrog.